Papworth (pictured) joins the PPA on Monday September 26 and will lead the association's work to promote the medium of magazines among the media planning and buying community under the umbrella of the PPA Marketing brand.
He will be supported in his role by the PPA Marketing Board, which is chaired by Matt Teeman, Director of Advertising Sales at BBC Magazines, and is comprised of senior advertising representatives from the UK's leading publishing houses.
Papworth previously worked at IPC Media where he led a department tasked with promoting a greater understanding and uptake of magazine advertising among agencies and clients. Among his achievements in this position, he established a prestigious Magazine Planning and Effectiveness Awards programme and developed a unique creative evaluation system.
Prior to joining IPC, Papworth held several senior media planning and buying roles for major brands, including Group Media Director for Waitrose at Banks Hoggins O'Shea; Media Manager for Ford and The Samaritans at Ogilvy & Mather; and Planner/Buyer for Nissan and Burtons at Carat. He began his career as Media Auditor in Carat-owned agency YMG.
Barry McIlheney, CEO of the PPA, said: "Bringing James on board is an important step for the PPA and I look forward to working with him and Matt Teeman and the Board to drive PPA Marketing to the next stage."
Matt Teeman, Chair of PPA Marketing and Director of Advertising Sales at BBC Magazines, said: "There are a number of key initiatives we will be looking to share with the media community over the next few months and James will be vital in driving these activities forward."
James Papworth said: "The magazine medium has so much to offer advertisers. I'm delighted to be joining the team, and cannot wait to get started."
About PPA
The PPA says: “The Professional Publishers Association (PPA) promotes and protects the interests of print and online publishers of consumer and business media in the UK. The PPA has around 200 publishing companies in its membership, which collectively produce more than 2,500 consumer and business magazines and journals as well as digital media, data products and events.”
