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PressReader iPad app now available

The latest version of NewspaperDirect’s PressReader, optimized for the Apple iPad, is now available for download from the iTunes App Store.

Developed by NewspaperDirect Inc, the iPad version of PressReader delivers a “visually stunning experience” for reading the more than 1,500 newspapers and magazines offered by NewspaperDirect.

(Click here to see a YouTube video demonstration of the PressReader app.)

“PressReader delivers an immersive reading experience that cannot be rivalled," said Alex Kroogman, CEO of NewspaperDirect. “At last, readers can hold a digital edition in their hands and read it from front to back, just the way the title was printed - with no compromises in quality, fidelity or content. With PressReader, the Apple iPad is truly the breakthrough product publishers and readers have been waiting for."

PressReader app for iPad allows subscribers to automatically download their favorite daily read from a selection of more than 1,500 newspapers and magazines from 90 countries in 46 languages.

NewspaperDirect says that its app allows users to:

• Enjoy complete digital replicas, often before the print version is on the newsstands

• Effortlessly browse entire publications with one finger

• Navigate quickly to a favourite section using the Table of Contents

• Read stories in both rich graphics view and an easy-to-read text view

• Pinch-zoom to get a better look at photos and text when in graphics view

• Jump from article to article

• Search across publications from over 90 countries to get a perspective from around the world, while online

• Set up automated subscriptions to favourite titles

• Authorise their device for their existing PressDisplay.com account

The PressReader iPhone application and the first seven titles are free downloads from the iTunes AppStore. Individual newspapers and magazines can then be purchased for $0.99 per issue, or downloaded in conjunction with a paid subscription on PressDisplay.com. A growing list of prestigious international and national titles is available, including: The Washington Post, USA Today, National Post, The Guardian, International Herald Tribune, Daily Mail, Irish Independent, L'Equipe, Le Figaro, Bangkok Post, Kommersant, Sydney Morning Herald and South China Morning Post, to name just a few.

Whenever PressReader, or its online service, PressDisplay.com, supports a new device, it is also made available to NewspaperDirect's publishing partners for their own SmartEdition ePapers. Therefore, as of today, publishers of the hundreds of private-label SmartEdition newspapers powered by PressDisplay technology can now offer their subscribers their ePaper on the iPad at no operational cost.

PressReader is the easiest way, says NewspaperDirect to view offline the hundreds of publications available on PressDisplay.com, in a convenient, portable format. PressDisplay.com is popular with consumers who want access to multiple news sources, and corporate customers who need to monitor printed media for business-critical news. PressDisplay.com and PressReader have also been optimised for Windows PCs, Macs, and other handheld e-reading devices.