Starting with the July issue, on sale now, new contributors Jasmine Birtles, a family finance expert, and Joanna Robson, a maternity law specialist, have joined Prima Baby’s nine-strong advisory panel. Chosen to reflect the concerns of modern mums and mums-to-be, they join current contributors including leading midwives, health specialists, and another new addition Clare Byam-Cook, a renowned breastfeeding counsellor. The title claims to be the only magazine in the baby and pregnancy sector to include financial and law experts specifically for new mums.
As well as recruiting the UK top baby experts, Prima Baby’s new look embraces a calmer colour palette and a more contemporary approach to fonts and photography. Editorially, the title will also include more real-life stories to strengthen a dimension that’s not currently available to new mums and mums-to-be online.
Elaine Griffiths, Editor, Prima Baby, says: “The concerns of new mums and mums-to-be are constantly changing with the world around them, and in the current economic climate, we’ve seen a big increase in the need for advice on finances and legal rights relating to maternity entitlement. Prima Baby is responding to its readers’ needs and is proud to offer up-to-the-minute advice on the new issues affecting them, alongside our heritage of traditional, time-tested parenting advice.”
Matt Salmon, Publishing Director, Prima Baby, says: “The UK birth rate is up and pregnant women and new mothers are as hungry for information as ever. However, with a raft of core information readily available online, including on our own successful website Babyexpert.com, it’s even more crucial that the magazine offers compelling, exclusive content and strong visual appeal.”
About the National Magazine Company
Natmag says: “The National Magazine Company is a wholly owned subsidiary of Hearst established by William Randolph Hearst in 1910. The business comprises the core wholly owned business, also called the National Magazine Co and interests in two joint ventures. These are partnerships with some of the world’s best publishers as follows:
NatMag Rodale:
A 50:50 joint venture with Rodale Inc. of the USA which focuses on health and wellbeing.
A 65:35 joint venture with Conde Nast, one of the UK’s largest magazine distributors.
NatMag publishes 21 consumer titles in the UK: Best, Coast, Company, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful, Prima, Prima Baby, Reveal, Real People, SHE, You & Your Wedding, and Zest. The group publishes three magazines, Men’s Health, Triathlete’s World and Runner’s World, through NatMag Rodale.
NatMag also publishes a number of websites for the magazines, including handbag.com and www.netdoctor.co.uk, the UK’s leading consumer health site.”
