The BlackBerry and Q partnership will engage across the BlackBerry PlayBook tablet and BlackBerry smartphones highlighting landmark issues and events around the Q25 anniversary.
The campaign will kick off on 17 June with the launch of Q’s first App on the BlackBerry PlayBook based around Q’s search for ‘The Greatest Act of the Last 25 Years’ and will continue through to the end of the year. The App will drive BlackBerry users to vote for their favourite Act, with the winner announced at the Q Awards in October this year.
Rimi Atwal, Publishing Director of Q, commented: “The Q BlackBerry Playbook App will spearhead an innovative campaign providing our complementary audiences with a valuable experience of both PlayBook and Q. BlackBerry users are at the heart of Q’s 25th anniversary, amplifying Q’s content and brand essence to ‘Discover Great Music’.”
According to Bauer, Q25 activity will bring together and amplify all the things that have made the magazine the UK's most prestigious music title: unrivalled access to music's most important and influential stars; outstanding writing and photography; and its ongoing quest to allow its readers to ‘Discover Great Music.
Bauer ACCESS was launched last year by Bauer Media to provide clients and agencies with increased access to editors, programmers and the key creators of Bauer Media content, and a route to build deeper connections with audiences.
Bauer Media most recently worked with BlackBerry on a multi-layered partnership with the Kiss Breakfast Show in 2010, and subsequently supported a search for new presenter talent with the Kiss competition, The Chosen One, in 2011.
Last month, Bauer Media unveiled a brand new, in-depth piece of music consumer research - Phoenix IV - their proprietary music study on the changing face of music consumption which has become widely recognized as a unique and expert body of insight into the behaviours and inspirations of music consumers, says the company.
