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RBI announces sale of emedia

Reed Business Information has sold emedia Communications LLC, a US-based provider of research to IT buyers and leads to IT vendors, to Ziff Davis, the Digital Media Division of j2 Global, Inc.

An agreement has also been signed to sell the UK-based division of emedia, which will transfer to Ziff Davis following a period of employee consultation.

Terms of the agreement were not disclosed.

The decision to sell the business reflects RBI's increasing focus on paid content models and data services.

Signal Hill Capital Group acted as the exclusive financial advisor to RBI in this transaction.