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Readly launches in Australia & New Zealand

Readly has chosen Australia and New Zealand as its next publishing markets, with the service launching yesterday.

Readly launches in Australia & New Zealand

With over 15 million Australians and 2 million New Zealanders reading magazines, whether in print or online annually, Readly says it has identified huge potential in these markets, and believes that these statistics combined with the countries’ great passions - from sports, cars, and fashion to health, fitness and cooking - prove a fertile ground for the company’s entry.

Maria Hedengren, CEO at Readly, said: “By using new technology and embracing new consumer habits and preferences, we believe that great value can be created for both consumers and publishers. Smartphone usage is increasing, digital content consumption is on the rise and the ‘all-you-can-read’ subscription model is becoming the new standard.”

Leading Australian publishers including Bauer Media and Next Media have published their titles to Readly, joining major international publishers like Hearst and Condé Nast on the platform.

Readly says it is helping to lead the digital shift helping drive additional revenues, increase their digital circulation and presence, and become more data-driven in their work. Readly has gathered a growing datapool of 25 billion data points from which publishers can access first hand user statistics and benchmark values.

Hedengren continued: “Ever since our launch in 2013 we have been building an ecosystem around magazine content. One result of that is the data insights we share with publishers, enabling them to optimise their business. We have a collaborative approach and want to support the publishing industry in any way we can.”

Local titles include The Australian Women’s Weekly, Vogue Australia, ELLE Australia, GQ, Delicious, InStyle, Marie Claire and Who Magazine.