The editions are:
Germany – re-launch
Netherlands – re-launch
Belgium – Dutch and French editions – re-launch
Switzerland – French and German editions – re-launch
Sweden – new launch
Elizabeth Egan, VP Products & Licensing (Weight Watchers UK, Germany, France, Switzerland, Belgium, Netherlands, Vikt-Vaktarna (Sweden/Denmark), Entulinea (Spain)) says: “I am delighted that we are able to replicate the successful model of the UK magazine and roll it out across our International markets, with the experienced team at River"
The launch of these 7 international editions follows the success of Weight Watchers magazine French edition also published by River. The magazine which launched in January exceeded all sales targets at retail and sold out at Weight Watchers meetings.”
Carine Nevejans, International Commercial Director for Presstalis the French distributor responsible for ensuring availability in France said of the launch: “Weight Watchers France is our most successful launch this year and the quality of the package has been key to this success. We look forward to a successful trading year on this brand.”
Each edition will be supported with a trade marketing campaign and in the case of the Swedish launch issue, with a discounted cover price. In every region, the magazine will appear on the newsstand within women’s general interest sections and will also be available through Weight Watchers meetings.
The editorial mix for each edition will echo the successful editorial pillars and brand values of the UK and French editions including successful Weight Watchers slimmers, recipes, fashion, beauty and well-being.
Siriliya Nawalkar, Group Account Director and Publisher, comments: “Weight Watchers is a strong and established brand with the same core values in all the territories - it lends itself to having a magazine with the same key editorial pillars that can be localised. We are very excited about being given this opportunity to further grow their brand across these 7 territories, adding to our success in the UK and France.”
Dr Nicki Murphy (pictured) CEO River says: “I'm very proud of our team and all of our work. As a full service branded content agency we are in growth and our international and newsstand expertise combined with our multichannel offer ensures that we will continue to differentiate from our competitors.”
