Guests’ journey began outside, where a street artist was painting a river in the pavement, in which a giant River logo floated. Pretty paper fish adorned the foyer, and a neon sign of the new River logo greeted guests at reception. Staff and guests enjoyed brunch and presentations about the premier content agency’s new offerings, before witnessing an exclusive poem by performance poet Agnes Meadows, created especially for the event.
In recognition of the shift in services River have been delivering over the course of the last few years, their 16th birthday is an appropriate time to officially announce a complete range of multi-channel offerings.
In addition to the existing range of offerings, including magazines, catalogues, books, websites and digital magazines, River have now evolved their service offerings to include iPad applications, viral, video, eRM, social networking and more.
Chief Executive Dr Nicola Murphy (pictured) says, “It’s all tied together perfectly really, our sweet 16th is a chance to show the industry we’re growing up – our new logo and set of offerings really shows that.
“The content we deliver is just as creative and relevant today as it was 16 years ago, it’s now equally as applicable to new media and multi-channel platforms. We’re thrilled to be able to offer our clients further services that will help them reach even more customers in even more efficient and effective ways – and as always, using brilliant content and beautiful creative. Our experience and expertise truly makes River the gold standard in compelling content.”
