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Saturday Daily Mail to Increase Cover Price

The Daily Mail this week announced that it will be increasing the cover price of its Saturday edition from 90p to £1.00 this weekend, the first price increase in five years.

The Daily Mail is the UK’s biggest selling Saturday newspaper, purchased by 2.2m readers every week.

The paper continues to represent fantastic value for money, says the Daily Mail, with its ongoing investment in quality journalism and the Weekend supplement - the best and most comprehensive TV features and listings magazine in the market.

In addition, the paper continues to invest in an extensive marketing program, supported by TV and radio advertising, to engage and reward its readers, including MyMail – the largest newspaper loyalty club in the world, say the publishers.