Some takeaways from our Jan / Feb issue

The January / February issue of InPublishing magazine was mailed out last week. Here are some of my takeaways from it:

1. Men’s opinions are taken more seriously than women’s. If you doubt it, then seek the opinion of someone who’s been both, as journalist Mary Ann Sieghart did when researching her book, The Authority Gap.
2. The CPM model is flawed because it focuses on volume, rather than the quality of interaction.
3. One of the saddest things about ‘Megxit’ was that Meghan brought refreshing diversity to the white, upper class, somewhat stuffy British royal family and that should have been good news for magazines and newspapers.
4. Publishers that are serious about podcasting invest in production staff.
5. The key to successful publishing is to have quality content and good engagement and to keep investing and evolving both.
6. In contrast to social media ads, which can easily be scrolled past, newspaper ads often have more space and design elements to capture the reader’s attention and effectively convey the message.
7. Alan Geere’s verdict on Tank magazine serves as a pretty good definition of style magazines as a whole: “unexpected and unexplained but thoroughly well-executed to bring surprise and delight”.
8. When it comes to events, content is king, and those publishers who never stopped investing in editorial now have a large competitive advantage.
9. A high-quality bookazine-like publication will always have a place on people’s coffee tables… It has a credibility you won’t find in the sea of online noise.
10. It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it.
11. It simply isn’t enough to just be tracking the number of women you have in your newsroom. Publishers that truly care about inclusion and reflecting their audiences need to be thinking about where women are in their newsrooms as well as which women are in their newsrooms.
12. Data security and dealing with cybercrime is now a serious (and really scary) issue which can destroy a business overnight. (Top tip, our next webinar deals with this very subject – find out more here.)

If you want to read the full issue, then please register here. Once you’ve completed your registration, you’ll be provided with a link to the digital edition.