Named Foodism, the e-newsletter will produce fresh, bite-sized content direct to inboxes weekly, with an online home at foodism.co.uk.
Amidst the wealth of food and drink content currently available online, says Square Up Media, Foodism is committed to offering some of the most distinctive and exciting food and drink imaginable with a worldwide focus. It promises to take readers on a gastronomic journey around the world and brings a sense of excitement and adventure into the kitchen. The thriving London food scene will not be ignored, though, with tips and tricks from some of the city’s top chefs including Martin Morales, of Ceviche and Andina, Atul Kochhar of Benares and Jason Atherton of Pollen Street Social, along with cocktail recipes from the capital’s most talented mixologists.
As well as its digital platforms, Foodism will take residence in print – in its own dedicated section of Escapism magazine, Square Up Media’s free monthly travel title.
The new platform will be created by the editorial team that produces Escapism, including its editor Jon Hawkins, who says that this launch was a natural progression for the company: “Food and travel go hand in hand, and after launching Escapism to a great response we were eager to bring the same insight, vibrancy and spirit of adventure to the culinary world. With Foodism, we're doing exactly that.”
Tim Slee, CEO of Square Up Media, shares this excitement: "I love food nearly as much as I love travel, perhaps even more if you add drink into the equation.
It seems everyone at Square Up Media feels the same way, and that's why we've launched Foodism, a great brother or sister to Escapism. If we have half as much fun with Foodism as we’ve had with Escapism then expect something special.”
Advertisers have shown an early interest in the title, say the publishers, with premium online brand Alexander & James investing in an exclusive launch deal and further partnerships inked with Searcys at The Gherkin, The Roof Gardens and Eight Members Club.
The first Foodism pages appeared in Issue Four of Escapism, published on 26 November. The first newsletter will go out on 4 December.
