Licensed to August Myanmar Media, Stuff will be the first full-colour international magazine and the first to launch since the easing of economic restrictions, capitalising on the rapidly growing consumer demand for information on technology products in the country, says Haymarket.
A test edition of Stuff Myanmar is being sent to advertisers this week, with the launch issue set to hit the shelves at the end of May.
The Burmese language magazine will be published by August Myanmar Media with circulation of around 15,000 and a cover price of 3000 Myanmat Kyat (Approx. £2.16).
Headquartered in Yangon, Burma, August Myanmar Media also publishes the weekly Tech Space Journal and monthly titles Next and Auto Mobile PC Guide.
Haymarket’s Head of Licensing Development in Asia Edward Marr said: “Being the first major brand of its kind to enter the Myanmar (Burma) market is tremendously exciting.”
“Our partner is an expert in the consumer-electronics sector, with a proven record of delivering high-quality content to Burmese readers in print and online. With all the major technology sectors set for huge growth we are perfectly positioned to offer our regional advertiser base access to engage readers in print, with plans for online and mobile in the coming year.”
A Stuff Myanmar Facebook page which was set up a month ago has already attracted more than 5000 fans.
Stuff is published in 27 countries worldwide including China, India, Indonesia, Korea, Malaysia, Singapore, Taiwan, Thailand and Vietnam.
