With the primary aim of increasing engagement frequency, Raffle will offer all registered Sun Savers users the chance to allow their print codes to not only count towards gifting them £5, but to also count towards a monthly and quarterly raffle prize draw.
Alongside the growing portfolio of offers and competitions that sit under the scheme, the new Raffle game gives users a secondary benefit for joining and users can take part in monthly draws to win
£15,000 as well as a quarterly prize of £80,000.
Sun Savers pays out £5 to readers every time they enter 28 codes from the print edition of the newspaper.
Clock, the digital agency, has been involved since the loyalty platform’s inception, being an integral part of the planning, build and ongoing management of both the app and website where users enter their codes to build up cash and redeem offers.
The Raffle campaign will be promoted via the existing Sun Savers app and website, as well as in-paper and across other News UK media channels.
Links / further reading: Clock