Andrew Simmons joins as Creative & Sales Director, to launch TBSeen.com’s new branded content offering, and Joel Tobias joins as its Partnerships Director. The new hires are reflective of the platform’s rapid growth and reinforce TBSeen.com’s commitment in developing a new marketplace for brands that are looking to target the savvy shopper, says the company.
Andrew joins from Bauer Media where he was Creative Director and launched the publishers’ first youth strategy. He worked with a range of brands to deliver creative partnerships across Bauer Media’s multi-platform youth division which includes KISS FM, Heat, Kerrang, FHM and the Debrief. At TBSeen.com, Andrew will launch the platform’s new branded content offering aimed at brands that are looking to reach a new range of female shoppers.
Joel brings with him over nine years of experience in running business development and brand partnerships for a range of London-based start-ups. At TBSeen.com he will lead commercial and strategic marketing partnerships for the site, building the platform’s carefully-curated range of brand partners to continue to provide users with exclusive and personalised member offers and rewards.
Kate Thornton, co-founder of TBSeen.com said: “TBSeen.com was launched to disrupt the deals and offers market, providing smart shoppers with a new destination - one that blends editorial content, ecommerce and social interaction - and in doing so open up new opportunities for brands. Andrew and Joel are two hugely talented individuals, with a combined wealth of experience, they will continue to strengthen and expand our offering for our brand partners.”
