DC Thomson Marketing Manager Cathy Frossard said, “This is the first time we’ve sampled The Beano as widely as this and it’s great to be doing so with such a prominent national title. The Mail on Sunday will open The Beano up to a wide-ranging audience and we’re hoping that, with over 1.5 million copies of The Beano going out with the title, we’ll reach new readers.
“As an additional bonus, we have also agreed for a digital edition of The Beano sampler to be made available to Mail Plus subscribers allowing us to reach online fans too.”
Gnasher is still missing from The Beano and this special issue featured a guest appearance by Bear Grylls, when Dennis the Menace calls upon Bear to use his tracking skills to help look for Gnasher. The sampler also provided readers with an exclusive first look at a map of Beanotown. Using a print/online integration app, readers were encouraged to ‘blipp’ between the print edition and beano.com where the map is hosted. The map features 75 iconic Beanotown locations including the homes of Dennis the Menace, Minnie the Minx and The Bash Street Kids.
The Beano Editor Craig Graham said, “We’ve created an amazing special issue of The Beano for this sampling opportunity. It’s packed with jokes, pranks and laughs – I hope The Mail on Sunday readers could deal with Dennis and his wild ways!”
