The Economist Group has announced the appointment of Nada Arnot as executive vice president of marketing for The Economist. Ms Arnot will shepherd the brand through its next phase of expansion, driving market presence and helping the publisher grow its consumer and corporate subscriptions worldwide, says the publisher.
Ms Arnot joins The Economist Group from Britbox, where she worked as senior vice president of marketing and head of group marketing services. Prior to BritBox, she held leadership roles at AMC Networks, Hearst Magazines, Kaplan Test Prep, NBC Universal and Ruder Finn/ Binder PR. With more than 20 years experience driving transformational growth, building memorable brands and leading cross-functional teams, Ms. Arnot has a reputation for empowering talent and delivering innovative marketing solutions.
Bob Cohn, president of The Economist, said: “I'm very excited to welcome Nada as our marketing leader. She brings wide-ranging experience as a brand thinker and customer advocate, along with her considerable success driving growth in a subscription environment. Nada is also a great addition to our office in New York, where we are building out a global leadership team that reflects the size and importance of our North American business.”
Ms Arnot added: “I’ve always admired The Economist’s global perspective and am delighted to be leading its talented marketing team to help create new opportunities for the brand. I look forward to leveraging data and insights to expand its subscriber base and readership around the world.”
The Economist says Ms Arnot will be joining in March and will be based in New York.
Ms Arnot’s arrival comes as The Economist expands the way it delivers its journalism to audiences across multiple platforms, the publisher expanded. In addition to the print and digital editions of the magazine, The Economist publishes daily content on its website and daily news app Espresso and says it reaches 5 million monthly unique listeners through its six podcasts.
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