Men’s Health has announced broadcaster Gordon Smart as its editor-at-large, which will see the journalist and editor interviewing stars from the world of sport and entertainment, whilst also producing a monthly column that will run across the brand’s platforms.
Smart – who currently hosts evening shows Sunday to Thursday on BBC Radio 5 Live and has previously anchored on the likes of BBC Morning Live and ITV’s Good Morning Britain – will bring the Men’s Health audience even closer to some of the biggest global stars through interviews that will be published in print and on digital channels, added the publisher. Meanwhile, the Scot’s column will focus around the mental and physical aspects of training, and will be available to read across Men’s Health UK channels, including its new app.
Men’s Health says Smart will feature in print for the first time on 21 May, when the June issue goes on sale. His Restless Natives podcast – co-hosted with actor Martin Compston – will consult Men’s Health’s Fitness Director, Andrew Tracey, on the topic of health and wellness.
Smart joins up with Men’s Health UK at an exciting time, added the publisher. In December, the brand announced Claire Sanderson as editor-in-chief, whilst also at the end of last year, Men’s Health UK launched a new app, where MH Squad members can receive access to exclusive training plans and wellness advice from fitness experts.
Smart said: “I’m absolutely delighted to join the Men's Health team. It's a title with so much credibility in publishing and a loyal readership in print and digital. It's a great time to start working with Claire Sanderson with such a massive year ahead. I've got big trainers to fill and I'm ready for the challenge.”
Claire Sanderson, editor-in-chief of Men’s Health UK, said: “I’m thrilled Gordon is joining Men’s Health. His unrivalled contacts within the world of sport, media and entertainment will give our audience invaluable insights into the lives of the some of the world’s biggest stars. We’re constantly looking at different ways we can create new and exciting premium content, and with Gordon’s support, our audience can expect to see even more of that across our channels.”
Sanderson added: “With a growing ABC circulation, record engagement across our social channels and the successful introduction of our new app and Men’s Health Squad membership, there’s never been a more exciting time for the brand.”
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