The podcast will launch with an eight-episode series covering the world of content. With subjects ranging from brand halos to returning membership bodies to profit, The River Group aims to give listeners an insider look into successful content strategies from industry leaders.
The Content Talks podcast speaks to high-profile senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses. These industry leaders will help listeners understand how to create genuinely great and valuable content that resonates with consumers, and makes their brand stand out on and offline, says The River Group.
Guests include:
- Ali Jones – Chief Customer Officer, The Co-op Group
- Anne Godfrey – Chief Executive, CIEH
- Lysa Hardy – Chief Marketing Officer, Hotel Chocolat
- Gill Smith – Managing Director, The Perfume Shop
- Simon Comins – Commercial Director, Superdrug (AS Watson)
- Barry McIlheney – Chief Executive Officer, PPA
- James Hewes – President and Chief Executive Officer, FIPP
- Caroline Beesley – Head of Digital Marketing, Co-op Food
- Sam Walker – Head of Customer Campaigns, Co-op Food
- Paul Sloggett – Head of Member Engagement, CIWM
- Thomas Moverley – former Director, ISMP
- Emma Hetherington – Head of Content and News, Diabetes UK
Nicola Murphy, CEO of The River Group, says: "Creating this podcast has been an exciting project for River, and I am so proud of our team for creating such an inspirational and informative series. River is an award-winning omnichannel content marketing agency and we pride ourselves in being experts in what we do — as our chosen guests are in their respective industries. As a B2B podcast, it was essential to us that each episode responded to our target audience's concerns and questions on the topic of content marketing, as well as bring valuable insights to help drive their strategic marketing decisions. The podcast covers everything from introducing new content mediums or ROI insights, to returning membership organisations to profitability. A huge thank you to all our incredible guests for helping us bring our vision to life."
Andy Greening, Digital Manager and Podcast Producer, says: "Using podcasting as a medium for this project has been a fantastic opportunity to shine a light on the authentic relationships we have with our clients and friends of the business. When we set out to create Content Talks, it was vital to keep the presentation fresh and have that big production feel which a lot of marketing podcasts don't. We're looking to inspire new content strategies. With that in mind, discovering the podcast through keywords is going to be a big part of our growth strategy. Our goal is to have a broad reach, including people who don't have any prior knowledge of Content Talks or The River Group."
River Sounds is The River Group’s podcast division which has produced podcasts for clients such as Holland & Barrett, Superdrug and everywoman. The launch of Content Talks is only the beginning of their future plans for the expansion of the agency, says the company. Its goal is to bring listeners the expertise and inspiration they need to strengthen and grow their content strategies to an omnichannel approach.
