On International Missing Children’s Day, The Sun, alongside patron, Stephen Fry, and celebrities Lord Sugar (pictured), actress Tamzin Outhwaite and model and presenter Amanda Lamb, led the online 24 hour search.
Missing People tweeted an appeal for a missing child every 30 minutes for 24 hours under the hashtag #bigtweet. These were shown live on digital billboards across the UK throughout the day, thanks to the Outdoor Media Centre.
The Sun supported the campaign by retweeting the charity’s appeals to its 900,000 twitter followers. The paper has also pledged to donate £10,000 to Missing People if 50,000 retweets are reached.
Last year three vulnerable children were found after the Big Tweet.
Stephen Fry, a patron of Missing People says: “A staggering 140,000 children go missing in the UK every year. On International Missing Children’s Day I will join the charity Missing People in harnessing the power of social media to help find missing children.”
The Big Tweet initiative coincided with the charity’s annual ‘Miles for Missing People’ 10K run on Clapham Common on Saturday. Runners wore a missing poster to remember those still missing.
Dominic Mohan, Editor of The Sun says: “We are delighted to be able to use the great reach of The Sun and its loyal followers to support this unique appeal and be part of the opportunity to bring good news to the many thousands of family members and friends desperate to hear that loved ones are safe and well.”
