The January / February issue of InPublishing magazine was mailed out this week. Lots of people had lots of interesting things to say (all the links are to our digital edition):
- “I think we will have all of the national titles in five years’ time and I think they will still be in paper form,” Claire Enders predicts.
- “It’s not catering for a demographic but a mindset.” (Big Issue Editor Paul McNamee describing his target market.)
- “Fixing the roof while the sun shines should be the new operational normal for any business.” (Gavin Miller on coping with downturns.)
- “The clear conclusion is that the smarter players will emerge from the pandemic leaner and more efficient.” (Jim Bilton assessing Covid’s impact on global distribution.)
- “The way I write has always been quite humorous and a bit naughty. Like Red magazine, but a little drunk.” (Hero Brown on writing for Muddy Stilettos.)
- “People don’t second screen when reading a magazine, so it is a really engaged experience.” (Hearst CEO James Wildman explaining magazines’ enduring competitive advantage.)
- “I'm always trying to work out where the best margins are and where I can pick up early signals about what's working and what’s not.” (Waterways World’s Peter Johns on the value of numbers in publishing.)
- “First class journalism aligned to impeccable design and glorious photography make this a must to have in the musette,” enthuses Alan Geere about Procycling magazine.
- “Being absent from the market will definitely hold your growth back when this pandemic is over,” is News UK’s Dominic Carter’s advice to non-advertisers.
- “Publishers may have a few quite surprising things to thank Trump for.” (Dickon Ross on Trump’s media legacy.)
- “You’ve got to double down and try new stuff as we’re in extraordinary times,” says Immediate Media’s CRO Duncan Tickell.
- “Holding on to the ‘way things used to be done’ will never get us to where we need to be,” warns former Oxford Mail Editor Samantha Harman.
- “Listen on headphones and the voices come from the centre of your skull – there is, quite literally, no way to get closer.” (DC Thomson’s Christopher Phin on the intimacy of podcasts.)
- “If you’ve been covering a story nearly every day since March, you don’t want it to be assigned to someone else during the gripping bit.” (Martin Belam on live-blogging the US election for the Guardian.)
- “Being an efficient company is no longer a ‘nice to have’. It is a fundamental prerequisite for survival in the modern world of media.” (One of Jim Bilton’s takeaways from the latest mediafutures research.)
It’s a great issue, if I say so myself. If you would like to be added to the mailing list to receive the magazine in future, then please register here.