The first issue of Top Gear Suomi (Suomi is the Finnish word for ‘Finnish’) Magazine, dated May 2011, is now on sale with a cover price of €7.90. The initial print run is 35,000 copies, with an estimated 2,700 retail outlets selling the magazine. Each issue will consist of 148 pages, with20% of the content produced in Finland.
Editor of Top Gear Suomi Magazine is Jari Pauna, founder of Pauna Media Group Ltd and CEO of publishing company Euromedia Magazines Ltd. He said: “Top Gear is a hugely popular series in Finland and the magazine has received an enthusiastic response from both readers and the industry. Top Gear Suomi Magazine occupies a unique position in the market, combining automotive content with lifestyle content; this magazine is as much about driving as the cars. We are all excited to be able to work with a leading worldwide brand with excellent production values.”
Joanna Marshall, Head of International Licensing and Syndication at BBC Magazines, said: "We are delighted to be working with PMG Nordic on this title and to have the opportunity to secure another licensing deal in Scandinavia.”
