The new site, which has seen significant investment, will have big feature reads, better car buying, an HD video hub and will be the home for all things TopGear. It's optimised for all devices and has bespoke ad solutions for each platform. TopGear has already delivered some significant campaigns on the new site that will enable the brand to create local versions in key global markets, as well as a suite of native story opportunities, say the publishers.
According to Sam Philip, digital editor, TopGear.com: "Good news! There's an all-new TopGear.com, and it's literally a million per cent better than the old one. Yes, after years of running a website constructed of balsa wood, rubber bands and blind hope, Britain's most popular motoring portal has been rebuilt from the tyres up."
The key elements of the site overhaul include:
Ground-breaking content:
* New radical long-form features with stunning HD photography and video
* New video hub with thousands of TGTV videos, exclusive behind-the-scenes clips and best of the web virals
* Seamless experience across platforms, from 4K TV to smartphone
Completely new car reviews:
* Every new car on sale in the UK reviewed
* New TopGear ratings and wild-card alternatives for each car
* New, quick car finder, designed to help users find the car they want
