Piers North joins the business in November as Digital Strategy Director.
In his role, Piers will help drive the company’s digital strategy and partner with digital product development teams across Trinity Mirror.
Piers joins Trinity Mirror from Yahoo UK where he was Strategy Director, responsible for delivering the go to market plan for products, both consumer and advertising, and key client activation.
Additionally, Jenny Thomson has been appointed Ad Operations Director.
Jenny joins the business with several years of senior management experience and most recently lead projects for Yahoo! in a global digital operations environment.
In her role, Jenny will lead on operational support for sales, linking operations teams in London and Manchester.
Both new hires will be key members of the commercial leadership team and report into James Wildman, Chief Revenue Officer.
James said: “I’m thrilled to welcome Jenny and Piers to our team and look forward to working with them to further accelerate our digital advertising capabilities.
“Both have an outstanding track record for driving business change and building winning teams in TV, online and mobile, in the UK and internationally.”
Piers said: “I am delighted to be joining Trinity Mirror at such an exciting time.
“I look forward to engaging with the advertising community and helping to deliver solutions across the group’s digital and mobile offering.”
