According to research commissioned by Readly, the UK is in the top three countries in Europe who reported being the ‘most concerned’ about the spread of fake news. The research examined attitudes towards fake news and how this compares across Europe.
Almost half (44%) of people in the UK are ‘very concerned’ about the spread of fake news and one in five (21%) are ‘concerned’ or ‘somewhat concerned’, whilst five percent said they are ‘not concerned’ at all showed the YouGov research.
One in two people (46%) believe they are being exposed to fake news on a daily basis and two thirds (73%) believe this will increase over the next few years. One in four (24%) reported being exposed to fake news on a weekly basis and five percent said it is just monthly.
“Spreading false news has been a real issue over the last few years with covid 19 and antics at Number 10 and this has spiralled again with reports and images from Russia. We have been forced to become increasingly aware that we bear a personal responsibility to fact-check the content we consume and the sources we use to ensure they are accurate. Social platforms are met with widespread criticism for lack of action against the deliberate dissemination of fake news, which means that more and more consumers value and are willing to pay for reporting from trusted news sources,” says Chris Couchman, Head of Content at Readly.
The UK features third amongst the ‘most concerned’ European nations across the eight countries polled in the ‘fake news’ research. Austria, Italy and the UK feature in the top three countries whilst for France, The Netherlands and Sweden, only half of people reported it being a concern. The most concerned are:
- Austria - 68%
- Italy - 67%
- United Kingdom - 65%
- Switzerland - 62%
- Germany - 60%
- France - 55%
- Netherlands - 53%
- Sweden - 45%
Chris Couchman: “The majority of us believe that the incidence of fake news will increase and if this is true, the demand for more journalistic content from credible sources with responsible publishers will also increase. What we read in the media has a great impact on several parts of our everyday lives. It is of the utmost importance that we take part in consuming verified news from only trusted perspectives, especially at a time of uncertainty. Our platform offers a breadth of quality journalism from trusted publishers both in the UK and internationally.”
Media consumption and political values
The study also found that the majority of people (59 percent) believe that their media consumption makes a difference to their lives. 41 percent said it has increased their level of knowledge and understanding, 35 percent said it has highlighted new issues they might otherwise have missed, one in five (20 percent) said it shaped their political views, whereas 14 percent believe it affects their consumption habits and their choices of hobbies and interests.
A willingness to pay for verified journalism
Consuming verified, trusted news is ‘very important’ to 40 percent of people in the UK and ‘important’ to 27 percent. Ten percent of UK respondents reported that they pay for verified news, but a further 21 percent can imagine doing so if the spread of fake news continues.
You can find out more about Readly UK in our Publishing Services Directory.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.