The company, the largest independent African American-owned-and-operated Christian media company in the US, creates book series, newsletters, magazines and more. The implementation of the integrated publishing workflow and DAM solution was carried out by Aysling Digital Media Solutions, one of WoodWing’s solution partners in the US.
The project included the installation of the WoodWing Enterprise workflow system and the integrated WoodWing Elvis DAM (digital asset management) solution that provides multi-channel publishing and a repository for storing, managing, and distributing digital assets. The combination of workflow and DAM creates an easy-to-use publishing platform from start to finish. It is the first editorial workflow and production content management system UMI has put in place.
According to WoodWing, WoodWing Enterprise provides workflow, access rights, versioning and secure storage of content. It orchestrates the publishing process for all channels – print, Web, social media, mobile and tablet. Aysling performed a customized installation of Enterprise for UMI, then provided on-site training on the system’s workflow. After one week of training, the UMI team was able to use the software to manage the publication process for its book series, newsletters and magazines.
The integration of Elvis DAM adds a much-needed asset-management component to the UMI workflow. In business since 1970, UMI generated decades of material that needed to be safeguarded, organized and easily searchable. With its intuitive interface and powerful search taxonomy, Elvis DAM makes a large archive of photos, videos, and articles easy to manage and share.
“Enterprise and Elvis DAM gives us a complete publishing workflow when we previously had none, taking our business to the next level,” said Shari Noland, Chief Technology Officer at UMI. “And with Elvis DAM in place, the legacy of our publications will be protected as our archives are now organized and easily searchable, giving us the security that nothing will get lost.”
“The combination of Enterprise and Elvis DAM delivers streamlined efficiencies and reduced duplication of efforts,” said Patrick Becker, President of Aysling. “We’re thrilled to work with UMI to provide these benefits which will help them grow their business for many years to come.”
“The advancement in modern publishing puts constantly growing demands on the efficiency and effectiveness of the systems used to create, manage and publish content for various channels,” said Shawn Duffy, Managing Director WoodWing The Americas. “We’re very pleased that our solutions met the expectations of such a reputable publisher as UMI.”
About WoodWing Software
WoodWing says: “WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset management system, Elvis DAM. WoodWing’s solutions are aimed at magazine and newspaper publishers, corporate publishers, agencies and marketing departments to reach their goals for quality, economy and time-to-market.”
