In the upcoming July / August issue of InPublishing magazine, we will be celebrating the medium of print with a special (sponsored) feature looking at all aspects of print publishing. (Not on our circulation list? Register here.)
Leading suppliers and publishers will be giving us their insights into how publishers can refine and develop their print strategies for long-term success. Without wanting to pre-empt anything they have to say, I thought I would reflect on why I think print is special, from a reader’s perspective:
- It has their undivided attention.
- It’s a pleasurable reading experience.
- It looks great! Print provides a lovely broad canvas with which to present stunning imagery and design.
- It’s trustworthy. There is a permanence about print that makes publishers pay special attention to getting it right.
- It has a long shelf life. It’s a physical presence in your bag / by your bedside / on your desk / gracing your coffee table.
- It’s part of their identity; it has a cover, so tells the world a bit about who they are.
None of that means I don’t also enjoy the digital experience, but, as we all know, print is in long term decline and digital isn’t, so print requires a greater degree of advocacy, to remind people of its special qualities and why it has an important part to play in the profitable publishing strategies for many publishers.
If you’re a supplier to the industry and would like to take part in our print special, there is still time. Please contact my colleague Martin Maynard to find out more.
You can catch James Evelegh’s regular column in the InPubWeekly newsletter, which you can register to receive here.
