Rethink Events’ portfolio includes the World Agri-Tech and Future Food-Tech Innovation series.
The Rethink summits are held in San Francisco, New York, London, Amsterdam, Sao Paulo and Singapore and tackle the issues most crucial to stakeholders throughout the agri-food value chain.
Through a global network of senior-level industry advisors, Rethink produces world-leading platforms for knowledge-sharing, debate and high impact networking for business leaders and innovators, says William Reed.
According to William Reed, this acquisition supports its strategy for international growth in market leading solutions whilst retaining the company’s focus on the extended food and drink supply chain. Rethink will also bring expertise to support the organic development of William Reed’s existing brands.
Charles Reed, CEO, William Reed, said: “Rethink events are already highly successful in the US, Asia and Europe, and being part of the William Reed Group presents significant growth opportunities elsewhere in the ROW. That growth will drive value for our customers whether they be a sponsor or delegate but also for all our colleagues in the combined business. Both our businesses have always been about building communities and serving them with content and solutions. Now as the clear market leader we can do that across the supply chain in whatever media is most relevant to our customers, whether that be a digital platform, large scale summit, trade show or premium insight. Exciting times ahead.”
Jennie Moss, Founder & MD, Rethink Events, said: “We’re excited at this new chapter for Rethink, and how joining forces with the William Reed Group will amplify our presence and impact in the agri-food industry around the world. With food security firmly at the top of the global agenda, there is a huge need for market intelligence and B2B networking in this sector, and together we support the entire value chain, from sustainable farming, through to innovation in nutrition and health, to retail and culinary excellence.”
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