‘An Honest History of Hacking’ takes an unflinching look at cybercrime - one of the fastest-growing threats to enterprise and financial security today - through original articles, data graphics and video interviews with cyber experts, says WSJ.
The campaign is designed to shine a spotlight on different types of cyber attacks and encourage a deeper understanding of the importance of online security for businesses, individuals and governments.
Aaron Robinson, Director of Sales Development & Custom Content for EMEA at The Wall Street Journal, said: “WSJ. Custom Studios is growing rapidly in London and we are having exciting conversations with clients about new forms of creative, such as virtual reality, 360 degree video and long-form filmmaking. Our mission is to create world-class creative content across all our platforms, whilst holding ourselves to the same editorial standards and rigor that The Wall Street Journal was built on.”
Jim Piercy, Creative Director at WSJ. Custom Studios for EMEA, said: “Custom content works very much like traditional journalism; the better the storytelling the more people will want to read it. Add a layer of creative flair to that and you have something very compelling for our audiences. With Bitdefender, the story of cybercrime’s genesis, growth and global impact is genuinely fascinating, and this campaign really brings that to life.”
Vincent Schiavo, Senior Vice President Worldwide Enterprise Sales & Marketing at Bitdefender, said: “We are happy to have partnered with the WSJ. Custom Studios team to deliver an innovative digital campaign that perfectly speaks to our audience. We believe this journey through the history of hacking will put into perspective the cyber threats companies and consumers face today. Our mission at Bitdefender is to not only protect and secure everyone’s most valuable assets but also to educate and inform the public on potential threats.”
Raluca Goia, Global Customer Acquisition Manager at Bitdefender, said: “WSJ. Custom Studios came to us with a compelling idea and new approach to the market. Developing this campaign was a great exercise in collaboration, and we are confident the final product will really engage and resonate with customers.”
