According to distributors Seymour, since launching in 2003, Yoga Magazine has developed a very strong readership, which is made up of mostly professional women, with an average age of 31, who are keen to improve their yoga, health and general fitness.
The publishers claim it will feature extensive and unrivalled coverage of the yoga and natural living lifestyle.
The new style layout will offer a wider range of editorial features which will satisfy the developing variety of the reader’s interests, including articles on health, beauty, fashion, green living, yoga poses, food, travel, reviews, and yoga for men.
Yoga Magazine will continue to be promoted at events across the country, says Seymour, and will also benefit from extensive advertising campaigns, the use of social networking sites, its website, and e-mail / SMS alerts prompting readers to buy the new issue just prior to copies going on sale.
