The first of these initiatives was an exclusive commercial event held this weekend on London’s South Bank in partnership with The Jacques Vert Group and Think Pink, the charitable initiative established to aid breast cancer charities. The Mum and Me Coatwalk was the first partnership of its kind for YOU magazine, and featured three fashion shows with readers invited to take to the catwalk and choose their favourite Jacques Vert group coats to model. Over 400 people attended the event hosted by Daybreak’s Kate Garraway and supported by celebrities such as Emilia Fox who attended with their own mothers in support of Think Pink.
YOU magazine is giving advertisers the opportunity to receive the endorsement of its readers through the new reader product testing panel, the second new initiative. In return for samples of advertisers’ products, readers on the panel will be invited to review the products and brands will be able to refer to the YOU readers’ feedback within their marketing material. The first product currently being tested by readers is Nanoblur, the newly launched skin primer.
Additionally, YOU magazine has launched the YOU Beauty Discovery box, a subscription-based beauty product trial opportunity for readers. As part of a commercial package, relevant advertisers can secure the inclusion of trial-sized versions of their products within the box, encouraging brand trial and stimulating interest.
Amy Williams, YOU Magazine Brand Manager said: “These new initiatives are the start of a bigger conversation between advertisers and our 3.6 million weekly readers. It is a great opportunity for advertisers to interact with YOU readers in an innovative and engaging way, taking brand messages beyond the printed page.”
