News
The Digital Voice announces four key account wins
As it approaches its ten year anniversary, boutique B2B PR agency The Digital Voice has signed four more ad tech clients to its expanding portfolio.
Advertising/commercial
News
Dyson announced as headline sponsor of GH’s 100th anniversary event
Good Housekeeping, Hearst UK’s lifestyle magazine, has announced Dyson as the headline sponsor of Good Housekeeping Live, its three-day event to celeb
News
Digital audio revenues up 500% in Q1 2022
The latest Digital Publishers’ Revenue Index (DPRI) from the AOP and Deloitte has revealed digital revenue grew 18%.
News
Haymarket Automotive joins forces with Autovia
Automotive digital publishers Haymarket Automotive and Autovia will pool first party audience data to offer greater value to advertising clients.
News
GumGum and Invincible announce partnership on new CTV ad integration
GumGum, a contextual-first global digital advertising platform, announced a partnership with OTT streaming service provider Invincible Entertainment.
News
boostr introduces new advertising metric: NARR
Drawing inspiration from the SAAS metric Net Revenue Retention, boostr has unveiled a new advertising metric: Net Advertising Revenue Retention.
News
Optable announces new data clean room capabilities
Optable, a SaaS data collaboration platform and clean room solution, has announced the introduction of Flash Nodes.
News
Mail Metro Media promotes Hannah Barnett and Nick Stevens
Mail Metro Media has promoted Hannah Barnett to Commercial Director and Nick Stevens to Digital Investment Director.
News
BuzzFeed UK and HuffPost UK join Ozone Project
The Ozone Project yesterday announced BuzzFeed UK and HuffPost UK as the latest partners to join the alliance.
VIEW FROM AOP STEERING GROUP
Quality ad environment: how to deliver it
A quality advertising environment is publishers’ USP. The task of delivering that rests with Ad Ops teams. Kerys Arundell looks at the challenges.
News
impact.com announces Partnerships Experience Event, iPX
impact.com announced this week that it will bring together all players in the partnership economy at its Partnerships Experience (iPX) event.
News
Grazia announces Victoria Beckham as global cover star
Bauer Media’s Grazia has announced Victoria Beckham as its global cover star, across 14 editions of the magazine.
News
Acast promotes Jack Preston
Acast, a podcast platform, has further invested in its Acast Creative team, by promoting Jack Preston to Global Head of Acast Creative.
News
News Content Drives £1bn In Annual UK Revenues For Tech Platforms
News content created by British publishers generates approx £1bn in UK revenues for Google and Facebook every year, says new report from NMA.
News
PinkNews announces four senior appointments
PinkNews has announced the hire of four senior-level executives working across partnerships, strategy and communications.
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