News
New research reveals podcast advertising commands highest levels of attention
A new study commissioned by the Guardian found podcast advertising raises positive perceptions of brands and encourages listeners to take buying action.
Advertising/commercial
News
Schibsted Norway chooses Atex Cross-advertising
Schibsted Norway has selected Atex Cross-advertising to book, plan and invoice advertising across all their printed titles.
News
impact.com acquires Pressboard
impact.com, a partnership management platform, yesterday announced that the company has acquired Pressboard, an analytics and reporting platform for branded content.
News
Dominic Carter takes on new role at The Sun
As part of a restructure, News UK has appointed Dominic Carter as EVP, Publisher for The Sun. Previously, Dominic held the group role of Group Chief Commercial Officer.
News
CMA investigates Google and Meta over ad tech concerns
The CMA is taking a closer look at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services.
News
Bauer Illuminate navigates a cookieless future for auto advertisers
Bauer Media yesterday announced the expansion of Bauer Illuminate for the automotive market, allowing auto advertisers to accurately target audiences at different stages of their car buying journey.
News
The Ozone Project partners with The Trade Desk
Global advertising technology platform, The Trade Desk, yesterday announced a new partnership with The Ozone Project, to provide advertisers with access to Ozone’s 45m-strong UK audience.
News
Meredith calls for DMU legislation ‘early in the next parliamentary session’
Legislation to tackle the imbalance of power between news providers and the tech platforms and provide a sustainable future for independent journalism must be brought forward without delay.
News
Perry Smith appointed as Head of VeraEsports
Verasity, a protocol and product layer blockchain platform for Esports and digital content, has appointed Perry Smith as Head of VeraEsports – an Esports and video streaming platform.
News
Publishers testing alternatives to AMP framework
Several large online publishers are taking steps to abandon a program from Google that was billed as a way to optimise readers’ mobile-browsing experience, saying it generates less advertising revenue.
Q&A
5 minutes with… Amanda and Dominic
This year’s co-chairs of the AOP Digital Publishing Awards are Faversham House’s Amanda Barnes and News UK’s Dominic Carter. We grab five minutes with them to get their views on key digital trends and the upcoming awards.
News
BMJ launches job board for mental health roles
BMJ has launched BMJ Careers: Mental Health, a dedicated job board to help NHS trusts fill mental health vacancies and help candidates find the right roles.
FEATURE
Digital food for thought
Producing digital content is one thing, successfully distributing it is another. BlueToad’s Paul DeHart serves up three helpful tips.
FEATURE
Publishers must change to drive Profitable Growth
Boostr CEO Patrick O’Leary looks at the five key challenges publishers need to address to drive revenue growth.
INTERVIEW
Putting first-party data first
Like many publishers, the Evening Standard is working hard to expand its first-party audience data and to monetise the insights this will bring. Philip McMullan talks to Ciar Byrne about the publisher’s developing data strategy.
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