Cosmopolitan has launched the Cosmopolitan Influencer Network, a pool of millennial influencers, which clients can exclusively partner with to integrate influencer-generated content into their commercial campaigns.
Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.
Shortlist Media yesterday announced the appointment of Owen Wyatt, Head of UK Advertising Sales at CNN International, to the role of Managing Director, Commercial.
De Persgroep, one of the leading European media publishing groups with operations spanning Belgium, Denmark and The Netherlands, has chosen Lineup Systems to replace its advertising booking management systems.
Trinity Mirror has appointed Andy Atkinson as its new Chief Revenue Officer.
ESI Media yesterday announced the appointment of Katie Ingram as Director of Trade Marketing and Insight.
Hearst Magazines, the publisher of Cosmopolitan, Good Housekeeping, ELLE, Esquire and Harper’s Bazaar, has launched its first Global Digital Commercial Team, providing global digital solutions for international clients.
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.
The Guardian is launching a brand new platform for advertiser created content - ‘Hosted by the Guardian’ which forms part of theguardian.com.
MPP Global, who deliver eSuite, the integrated eCommerce platform, has announced a partnership with Lineup Systems, whose AdPoint product is the advertising platform solution for some of the world’s major media brands.
The Bridge, the commercial arm of News UK, has appointed Ian Hocking to the newly created role of Head of Programmatic.
After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions.
GQ has collaborated with The Woolmark Company on a digital campaign and photographic portfolio that aims to raise awareness of Merino wool and its use in activewear and sports luxe apparel.
Newsworks has announced the winners of its 2016 Planning Awards, chosen by a jury of 16 client and agency judges, led by David Wheldon, chief marketing officer of the Royal Bank of Scotland.
Vanessa Clifford, previously interim CEO following Rufus Olins’ departure in October, takes on the role of CEO permanently with immediate effect.
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