According to the FT, readership of the its coverage of the global luxury real estate sector has nearly doubled since the beginning of 2016, and its House & Home section has seen a 82 per cent increase in traffic. FT advertising revenues grew 17 per cent year on year for the sector.
As reader demand has grown, the FT has added new tools to the site, including the ability for customers to set-up alerts when properties meeting a preset criteria become available.
Jane Owen, editor of FT House & Home, said: “As the House & Home brand celebrates its 10th anniversary we continue to strengthen and grow our editorial offering. The bespoke journalism on FT Property Listings aims to provide regional snapshots and practical advice to our global readers, 42 per cent of whom own multiple properties.”
Chris Nardi, FT global luxury advertising director, commented: “Property is a key sector for the FT, and consistent growth in ad revenues ensures we continue to develop our premium product, meeting the needs of both readers and advertisers. The listings site already has strong engagement levels, high return visits and sales conversion, but we see an opportunity to deepen that engagement with new editorial content.”
Editorial coverage will be curated by Alida Smith who is promoted to online property Journalist, leading a team of contributors. News and features will cater to the FT’s international, high-net-worth audience, focusing on new destinations and the considerations of managing international property portfolios, says the FT.
Backend technology supporting the new FT Property Listings is provided by Hong Kong based listings provider Asia Interactive Services, publisher of PropGoLuxury.com
