Women’s Health and Men’s Health have announced a partnership with the UK fitness app, FIIT, which will see members of both brands receiving thousands of new workout videos through their apps.
From 19th December, members of both the Women’s Health COLLECTIVE and Men’s Health SQUAD will gain access to over 2,000 FIIT workouts from trainers, covering everything from MetCon to mobility, as well as a host of strength sessions and Pilates classes, all geared to elevate training and help users become the fittest versions of themselves in 2025. Classes will be split across seven disciplines (Strength, Cardio, Re-balance, Bike, Tread, Row and Airbike) with 20 modalities, and users can access these on mobile, TV, tablet, laptop and desktop.
The COLLECTIVE and SQUAD members will be able to take part in FIIT workouts through their WH and MH apps, whilst FIIT members will receive exclusive content from both magazine brands straight to their own app. FIIT members will also benefit from Women’s Health and Men’s Health exclusive training plans.
Starting in January, Women’s Health and Men’s Health say they will join forces with FIIT on a special 4-week training plan, hosted within the FIIT app, that will showcase and amplify the collaboration and its benefits.
Claire Sanderson, editor-in-chief of Women’s Health UK and Men’s Health UK, said: “Our aim with the Women’s Health COLLECTIVE and Men’s Health SQUAD has always been to help men and women of all ages on their journey to better health and fitness by arming them with the tools, guidance and sense of belonging they need to stay motivated. So, we’re absolutely delighted to announce this new collaboration with FIIT – a proven leader in the fitness world – and are excited about the many opportunities it presents for both our existing and potential new customers.”
Ian McCaig, CEO – FIIT, said: “Our mission at FIIT is to make exercise a lifelong habit for everyone. By partnering with industry leaders, Men’s Health and Women’s Health, we can arm both our communities with the advice, knowledge, technology and motivation to make that a reality. This partnership creates the complete fitness content package and we can’t wait to share what we’ve been working on and explore what’s to come.”
Steve Miles, portfolio director – Health and Wellness at Hearst UK, said: “We’re always looking at ways in which we can engage our members with new and exciting initiatives and therefore we’re excited to partner with FIIT, a fellow market-leading brand that’s committed to premium and trusted content. The partnership aligns strongly with our values of building deeper and stronger connections with members.”
FIIT offers members access to expert trainers and premium content, delivering connected workouts anytime, anywhere, added the brands. At home, in the gym, or on the go, FIIT offers workouts suitable for all abilities, with or without equipment across a range of disciplines. Founded in 2018 and headquartered in the UK, FIIT is available in 175 markets, with members completing 20+ million workouts. It is accessible across iOS, Android, Samsung 2018-2022 TVs, Amazon FireTV and Sky Q. Embracing an open ecosystem strategy, the FIIT App seamlessly connects with 30+ fitness trackers, and hardware including Concept2, Assault Fitness, Keiser and Life Fitness.
Launched in December 2023, Women’s Health says its COLLECTIVEmembership, with accompanying app, provides a one-stop wellness destination that helps women in becoming the healthiest, fittest and strongest versions of themselves. As well as the latest science-backed health news, Women’s Health COLLECTIVE includes training plans, premium video, and a rewards platform that offers competitions, discounts and events exclusive to members.
Also introduced in December last year, Men’s Health says its SQUADmembership offers full access to interactive training plans, premium video and vodcasts, as well as a rewards platform with competitions, discounts and events just for members – all through the Men’s Healthapp.
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