Marketing and sales operations teams keep hitting new and increasingly large challenges in planning campaigns and workload, managing tasks and increasing the visibility of activity that goes into running an efficient marketing team. With some exceptions, marketing automation and CRM tools don't include marketing resource management, so it's become a big problem, says 70 Fathoms.
70 Fathoms’ new partnership with AtTask - a “user-friendly, easy-to-deploy tool for managing your marketing campaigns, resources and increasing visibility of all your activity” – aims to tackle these challenges.
According to 70 Fathoms, the new package provides you with the ability to:
* Get rid of spreadsheets for planning campaigns;
* Increase visibility across all activities and campaigns;
* Shed light on what’s going on in real time;
* Manage tasks and handovers smoothly and efficiently;
* Manage the approval process more easily.
Using their experience in sales and marketing, 70 Fathoms have identified that this is a key differentiator for leading edge marketing organisations.
Kate Mayfield, Managing Director of 70 Fathoms comments: “Marketing teams are handling a vast range of activities and there is never enough time to do everything. Adding AtTask will add efficiency and visibility. Global marketing teams can align their processes, deliver on time and not have to panic about forgotten tasks in an easy to use and friendly package. It’s the glue that holds the campaigns together in this ever more complex environment."
Introducing AtTask into your marketing team will bring you efficiency, visibility of activity and frankly a bit of joy to the complexity of managing marketing campaigns and activity in a multi-channel, complex and chaotic marketing world, says 70 Fathoms.
