Redactive says it will also produce the magazine going forward and is responsible for developing the title’s advertising offer – making it more relevant to and appropriate for members.
Revamping and refreshing Magistrate is part of a period of significant change and modernisation for the Magistrates’ Association, as it seeks to improve member engagement with stronger, more accessible and tailored marketing and communications, added Redactive.
Tiffany van der Sande, Redactive account director, comments: “We’re thrilled to be partnering with the Magistrates’ Association at such a pivotal time and look forward to working as part of their team. Bringing their recent brand refresh to life in this important and valued membership publication.”
Run by and for its 12,000 members, the Magistrates’ Association promotes the sound administration of the law. It campaigns on policy and practice relating to the magistracy, provides support and development guidance to magistrates, and informs the public about the magistracy and the broader justice system.
Redactive say they were appointed after competitive tender in July, and their contract commences on 1 October.
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