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ABC figures: publisher reaction

Yesterday, the ABC released its national newspaper figures for October 2016.

Below are statements by the following publishers: i, Mail Newspapers, News UK and The Evening Standard. There is also a statement from Newsworks.


i's continued sales growth under Johnston Press ownership

Britain’s first and only concise quality newspaper i has delivered another year-on-year sales rise in October of 1.53% - increasing from 274,639 to 278,843 – according to the latest ABC figures released today.

The continued year-on-year growth follows i's first national ad campaign since its acquisition by Johnston Press. The campaign, ‘Get in the know, in no time’, underlined the concise and quality message associated with i’s trademark journalism, and ran alongside a national sampling campaign to support a cover price increase of 10p (i is now 50p weekdays and 60p on a Saturday).

In addition to today’s ABC figures, also saw record traffic throughout October, the strongest month for the news site since launch in April this year, with 1.46 million unique visitors throughout the period, representing a significant increase of 99% month on month. The digital figures have been driven by continued investment at Johnston Press in building a truly modern digital foundation for its news sites, with developing a unique voice, and producing original features every day, including exclusive interview material and insights.

Mail Newspapers

Daily Mail and The Mail on Sunday increase share of purchased copy sales

dmg media, one of the UK’s leading media companies, today announces the October ABC results for Daily Mail and The Mail on Sunday, with both newspapers increasing their share of purchased copies.

* Daily Mail’s ABC was 1.51m, contributing to a market share of 23.3%, with market share of purchased copy sales up +0.3% points year on year to 23.8%

* The Mail on Sunday’s ABC was 1.32m with a market share of 22.0% and market share of purchased copy sales up +0.6% year on year to 21.8%

Additionally, Daily Mail Retail Sales Value (purchased copy sales multiplied by cover price), was £23.6m, up 3.7% year on year and The Mail on Sunday’s share of UK RSV was up 1.1% year on year to 24.6%. The titles remain the number one Daily and Sunday newspapers for Retail Sales Value.

News UK

The Sunday Times shines in ABC sales figures

The Sunday Times has the best performance of a Sunday national newspaper in the latest ABC print sales figures.

The News UK title increased both month-on-month and year-on-year sales in the October statistics from the Audit Bureau of Circulations (ABC).

The Sunday Times recorded a weekly average sale in October of 781,237 – a rise of 1.12 per cent month-on-month and 1.96 per cent year-on-year.

Other News UK title average sales for October were: The Sun 1,672,217, The Sun on Sunday 1,437,208 and The Times 437,352.

The Sun achieves record online traffic

Meanwhile it’s been a month of records for The Sun’s online traffic.

The Sun’s total monthly unique browsers have surpassed 50 million for the first time, with over 30 million in the UK.

The Sun’s daily unique browsers have passed 3 million, another record revealed in the latest ABC figures.

Keith Poole, The Sun Digital Editor, said: “The Sun Online continues to go from strength to strength, demonstrating the enduring power of The Sun brand online and the hard work and skill of the team we are putting together. We are very proud of our growth in October, particularly in our core UK market, which rose by 30 per cent month-on-month. We are especially pleased that almost on the one-year anniversary of the paywall being removed we’ve smashed a few landmark barriers: 30m monthly users in the UK, 50m globally and now enjoy a daily audience of more than 3m globally and 2m in the UK.”

Standard audience rockets throughout October

The Evening Standard website enjoyed phenomenal traffic throughout October, with double digit year-on-year growth both globally and in the UK. attracted 8.6 million unique visitors in the UK (+41% yoy), with page impressions up to 37.5 million (+46% yoy).

Globally, grew its audience to 12.9 million (+44% yoy), with page impressions hitting 53 million (+53 yoy).

Digital editor Geoff Teather said: “The site continues to make significant progress with handsome year-on-year growth stats. This is due not just to a rich mix of editorial content but a combined effort with our commercial and development teams to produce an excellent experience for our audience and clients.”


ABC: 20% YoY digital uplift for national newsbrands in October

The official ABC figures for October 2016 show that the UK national newspaper market enjoyed a 20% year on year uplift across digital platforms.

In the month ahead of the US presidential election, while Brexit continued to make headline news, Kate and William's tour of Canada came to an end, a third runway at Heathrow was finally approved and Harry Redknapp ran over his wife, UK newsbrands saw an extra 5.4 million average unique browsers accessing digital content every day.

Meanwhile, print circulations were up 1% month on month, with an additional 53,000 copies sold every day compared to September.

Vanessa Clifford, interim CEO, Newsworks, said: "As 'post-truth' makes its Oxford Dictionary debut, and Facebook and Google continue to deal with issues around fake news, it's unsurprising that readers are turning to the UK's trusted newsbrands for reliable, verified news and comment."