Below are statements about their ABC results from: Bauer Magazine Media UK, Condé Nast, Dennis Publishing, Egmont Publishing, First News, Hearst Magazines UK, Immediate Media Co, Private Eye, Prospect, Redan Publishing, Shortlist Media, Slimming World and Time Inc UK.
Bauer Magazine Media UK
Bauer Magazine Media publishes some of the world’s best-known magazines delivering entertaining, engaging and inspirational content for audiences and advertisers wherever, whenever and however they want it. The below is snapshot across Bauer Magazine Media’s broad and expanded portfolio.
TV LISTINGS
TV Choice (w) - 1,232,038 (print only)
TV Choice is once again the UK’s biggest selling magazine and the only UK magazine to consistently sell more than one million copies per issue. TV Choice has outperformed the market and has increased share both period on period and year on year.
With sales in excess of 1.2 million copies per week, TV Choice outsells its nearest rival by well over a quarter of a million copies. This latest ABC performance is testament to TV Choice’s relevance and ability to engage readers with entertaining content that embodies their love of all things TV related.
Total TV Guide (w) - 98,205 (print only)
In conjunction with the UK’s family favourite, TV Choice, Total TV Guide has helped Bauer consolidate its position as the market leader in the TV Listings market. Total TV Guide’s premium editorial continues to enhance the reader experience in today’s multi-channel environment by offering the best listings coverage and features content selected from the vast array of digital channels now available.
TRADTIONAL WOMEN’S WEEKLIES
Take a Break (w) - 562,412 (print only)
Take a Break continues to dominate the market as the UK’s No. 1 women’s weekly. The magazine’s continued success is underpinned by delivering on and investing in its core editorial pillars of fascinating stories, brilliant puzzles and generous prizes.
That’s Life (w) - 220,162 (print only)
That’s Life continues to engage a younger weekly audience through a combination of inspirational, emotional and incredible true life stories. This winning mix has helped Bauer consolidate its position as the UK’s best-selling true life publisher.
Bella (w) – 176,018 (print only)
Bella turns in a consistent performance, outperforming the market. Bella’s firm belief in editorial value delivers the most entertaining mix of daytime TV, celebrity gossip, fashion, health, beauty and real life stories, week after week.
That’s Life (w) - 220,162 (print only)
That’s Life continues to engage a younger weekly audience through a combination of inspirational, emotional and incredible true life stories. This winning mix has helped Bauer Magazine Media consolidate its position as the UK’s best-selling true life publisher.
FILM
Empire (m) – 136,666 (print + digital)
The world’s biggest movie magazine continues to thrive, connecting with four million fans across its multiple touchpoints - the magazine, website, social, digital edition, newsletter, podcast and live events – delivering compelling entertainment content and unique creative treatments. It has continued to extend the brand with the launch of American Airlines presents Empire Live which takes place at The O2 in September.
CELEBRITY WEEKLIES
Closer (w) - 244,480 (print + digital)
Closer has outperformed the celebrity weekly market YOY and POP. The strength of the brand lies in its breadth and depth of content all rooted in a deep understanding of its readers delivered week in, week out.
Heat (w) –144,074 (print + digital)
Heat has outperformed the market POP and grown its market share. Heat continues to develop and has recently unveiled a refreshed editorial proposition featuring all new sections to meet the changing needs of its readers.
WOMEN’S WEEKLIES: GLOSSY
Grazia (w) - 127,109 (print + digital)
Grazia, with its unique blend of fashion, compelling features, beauty and entertainment stories, sells more copies in a month than all of the other titles in the glossy market. The brand has continued to grow its reach in new and innovative ways. In June it produced its first ever community issue live from Facebook HQ. The project reached 7.4 million people throughout the week and Grazia’s Facebook following grew by +36.5% as a result.
MATURITY
Yours (f) – 257,349 (print only)
Yours has outperformed the market both POP and YOY. This performance is due to a consistent product that deeply connects with its incredibly loyal 50+ readership who value its variety of quality content and relevance to their core interests.
GARDENING
Garden Answers (m) – 22,620 (print only)
Garden News (w) - 38,182 (print only)
Garden Answers has recorded its sixth consecutive YOY increase and is outperforming the market. The magazine is growing its loyal following by delivering consistently engaging content in its mission to make the UK’s gardens more beautiful.
Garden News maintains its position as the UK’s No.1 weekly gardening title. Since the successful launch of Modern Gardens magazine, in March 2016, the Bauer Gardening portfolio has strengthened its market position overall, attracting the next generation of gardeners.
Commenting on the results Rob Munro-Hall, Group Managing Director, Bauer Magazine Media UK said: “This set of results reinforces Bauer’s position as the leading publisher in the UK. We are established market leader in the biggest magazine categories in the UK – TV Listings and Traditional Weeklies and this release demonstrates there is a huge appetite for entertaining, engaging and inspirational content produced by passionate and committed editorial teams. As the magazine market changes and evolves, we will continue to innovate through initiatives such as the Grazia Facebook issue and the launch of Modern Gardens.”
Condé Nast
Condé Nast Britain today releases its latest set of ABC figures combining print and digital sales for the period January to June 2016. Eight of the titles show growth, and engagement with Condé Nast brands increases across platforms.
Vogue
In its centenary year, Vogue posts a new ABC of 195,053, with UK newsstand sales up 2.3% and actively purchased copies up 0.6% period on period. Vogue.co.uk also continues to grow its reach with more than 2.2 million unique users, while the brand engages with 3.4 million on Twitter and Facebook respectively, and more than 1.5 million on Instagram. The Vogue 100: A Century of Style exhibition at the National Portrait Gallery attracted 152,290 visitors during its run, making it one of the most successful exhibitions in the Gallery’s history. Later this Autumn BBC2 will be broadcasting its 2 x 60 minute primetime observational documentary celebrating the centenary of fashion bible Vogue.
House & Garden
The pre-eminent quality media brand for design and decoration announces an ABC of 113,182, up 0.1% period on period and year on year. Its digital iteration House has 854,328 unique users and a social media reach of 6.2 million. The brand is brought to life annually with the Spirit of Summer and Spirit of Christmas Fairs, events enjoyed by an audience in excess of 100,000.
Tatler
Tatler unveils a new ABC of 84,515, an increase of 6.4% in UK newsstand sales and 2.5% in UK actively purchased copies period on period. Tatler reaches a highly targeted wealthy audience with a gross brand reach of 1 million people every month.
The World of Interiors
The World of Interiors is the go-to source for design professionals and style arbiters. Posting a new ABC of 58,069, this is a rise of 4.9% period on period in UK actively purchased copies, UK subscriptions are up 0.9% and UK newsstand sales are up by 12.8%.
GQ
GQ announces an ABC of 117,039. UK print subscriptions are up by 2.3% period on period. GQ.co.uk has recently been reimagined with a mobile first strategy and the launch of a GQ Video channel, and unique users currently total 1,969,825, an increase of 57% year on year. GQ is the leading upmarket men’s lifestyle multimedia brand and the recipient of 58 major awards for print and digital.
Vanity Fair
Vanity Fair has a new ABC of 80,083, with UK newsstand sales up 5.5% and UK actively purchased copies up more than 1% period on period. From print to desktop, tablet to iPhone, Vanity Fair is the pre-eminent arbiter of our era.
Condé Nast Traveller
With an ABC of 78,131, Condé Nast Traveller posts a rise of 0.2% period on period, and subscriptions are up 1.1%. The website has 941,483 unique users, up by 20% year on year. Condé Nast Traveller is the leading British luxury travel publication, and the world’s most discerning travel media brand.
Glamour
Glamour announces an ABC of 300,063. Remaining the media brand of choice across multiple platforms for the millennial generation and beyond, Glamour has a combined gross audience reach of more than 8 million. The brand recently unveiled a refreshed look that is being deployed across platforms, and the inaugural Glamour Beauty Festival took place this Spring in central London.
Wired
Wired announces an ABC of 54,094, up 0.1% year on year and period on period, with total newsstand sales up by 9.6% year on year. The Wired.co.uk online audience of 1,318,252 unique users together with Wired Events and the Consulting business influences a significant and hard-to-reach audience.
The Love 16 ‘Fame, Goths and Toffs’ issue of bi-annual Love has just been published, and continues to redefine the edgy high-end sector. Britain’s essential male style bible GQ Style will publish the A/W’16 issue in September. The digital only brand Ars Technica UK, reaches 694,948 unique users just over a year after launch, delivering tech news with real impact. The UK’s number one bridal media brand, Brides recently announced a new ABC of 42,784 (July to December 2015).
Nicholas Coleridge, Managing Director of Condé Nast, comments: "This is a notably strong set of results, with resilient newsstand and subscription sales. Of all parts of the publishing industry, luxury magazines have proved to be amongst the most buoyant. At the same time, we continue to see strong increases in engagement across all our digital platforms.”
Dennis Publishing
The Week and Coach report strong ABC increase
The Week celebrates 36th print ABC increase and impressive digital circulation figures of 37,736, with a combined ABC of 241,933, up 3.6% YOY
Coach reports distribution increase to 300,997 with 54% hand distribution
Dennis Publishing today reports a strong ABC performance for its flagship current affairs brand The Week and its new free health and fitness magazine, Coach, for the period of January to June 2016.
The Week continues to grow with an increase of 22.7% YOY in digital subscriptions and 0.7% in print
Current Affairs title The Week reports an increase of 22.7% YOY for digital subscriptions, 8.9% POP recording a total of 37,736 for the brand. Print sales also remain strong, with an increase of 0.7% to 204,197. The combined print and digital circulation increased by 6,987 copies YOY to 241,933.
James Tye, Chief Executive of Dennis Publishing said: “The Week is one of the fastest growing magazine brands in the market and continues to go from strength to strength both in print and digital. Last year saw The Week’s influence grow, with the launch of daily news app The WeekDay and The Week Junior, which is delivering 19,000 paid-for, print subscriptions of its own. Along with its strongly growing website TheWeek.co.uk, The Week is now extending its reach to new heights.”
Coach grows distribution figure to 300,997, up 0.1% POP from April, reporting a 10% increase in hand distribution to 54%
Coach, Dennis Publishing’s free, weekly, men’s fitness and lifestyle magazine which launched in October 2015, has increased its distribution for the second period running to 300,997.
The magazine released an early, mid-term ABC in April 2016 following a quicker-than-expected delivery of its 300,000 distribution target. Coach now boasts the highest distribution at leisure centres and clubs, with a total distribution figure of 77,018 across the UK. Hand distribution has also increased to 54%, up from 49.3% Jan- March 2016.
Ian Westwood, Group Managing Director, said: “Coach has grown into a well-known, well-loved brand that readers engage with and keep coming back to every week. Coach now has one of the highest hand distribution rates in the free-weekly market, the highest distribution in leisure centres and gyms and a growing distribution overall, truly cementing its place in the market in less than twelve months since launch.”
Egmont Publishing
Egmont Publishing Celebrates Strong ABC Performance
* Disney Princess up 2.3% period on period
* Go Girl up 2.5% period on period
* Toxic up 7.4% period on period
* Lego Star Wars up 37.8% period on period
* Go Girl up 2.5% year on year
* Toxic up 5.5% year on year
Egmont Publishing UK is celebrating the success of Lego Star Wars magazine in the latest published ABCs, released today. The title, launched in July 2015, has gone from strength to strength in the market, resulting in an ABC of 80,012, up almost 38% period on period.
Jo Doubtfire, Publisher of Egmont’s Disney magazines portfolio said ‘We are thrilled with the success of Lego Star Wars magazine. The title combines two of the most popular children’s brands and young fans delight in interacting with their favourite characters through the stories and activities in the pages of the magazine. Plus, our highly collectable covermount programme really supports this.’
Egmont enjoys a strong set of ABC results with significant year on year and period on period increases for the pre-teen Own Brand titles, Toxic and Go Girl plus a strong period on period uplift for Disney Princess magazine.
Disney Frozen continues to have the highest ABC figure in the children’s market at 84,021.
Cally Poplak, Managing Director of Egmont Publishing UK said: ‘I’m delighted with Egmont’s performance in this round of ABC’s. The children’s sector of the UK magazine market continues to thrive and we know from our research that parents value the physicality and the package printed magazines offer – they appreciate how they offer time away from screens and enable them to spend time doing activities and reading with their children.”
First News
First News Reports Staggering 9% Increase in Circulation
For the fifth year in a row First News, the most widely-read publication for children in Britain, has reported an impressive period on period growth in ABCs for Jan - June. This represents a growth of over 30,000 copies from 53,224 (Jan-Jun 2011) to 83,254 (Jan – Jun 2016) as recorded by the Audit Bureau of Circulation.
The ongoing success and growth of the newspaper has impressed the industry and has bucked the trend of the newspaper market in general.
Managing Director, Charlotte Le-Butt said: "Our constant impressive growth in figures clearly demonstrate the fact that we are actively engaging and exciting children to read and discuss what’s going on in the world.
When we launched First News 10 years ago, we were told that our print edition wouldn’t survive so what’s really encouraging to see is that, every year, we are bucking this trend as our figures continue to increase. We get regular feedback from our readers (and their parents) who tell us that they often read First News together as it unites the family and encourages lively conversation and debate about the news."
On the back of this success, First News is now celebrating its tenth anniversary in 2016. Leading UK figures including the Duchess of Cambridge, David Cameron, Jamie Oliver and Richard Branson were amongst the well-wishers who congratulated the paper on reaching the milestone.
In the past twelve months, the publication has also launched its first international edition, undertaken its first major survey of over 2,000 children into the wellbeing of Britain’s children and, during the European Union Referendum, worked with both David Cameron and Boris Johnson to address the generation of tomorrow, on the most contentious topic of today. Over 6,000 First News readers voted in the Children’s referendum on Europe – 71% voted to remain in the EU.
Hearst Magazines UK
Impressive results for monthly portfolio with 10 out of 12 year-on-year increases: Cosmopolitan up 59.9% and Good Housekeeping retains its position as highest-selling women’s lifestyle title up 10.1%
Hearst Magazines UK has released its latest set of ABC figures for the period Jan-Jun 2016. The results show 10 out of 12 monthly brands recording year-on-year (Y-o-Y) growth.
Cosmopolitan continues its ascent with a combined ABC of 413,155, up 59.9% Y-o-Y and 1.9% period-on-period (P-o-P), consolidating its position as the highest circulating young women’s glossy. This second successive circulation increase follows the introduction of Hearst’s new dynamic marketing and distribution strategy, which puts the magazine directly into the hands of its target audience.
In addition to the newsstand, Cosmopolitan is also distributed via two new route to market programmes – ‘pick-up’ and ‘pop-up’ – incorporating shopping centres, cinemas, festivals and selected airport departure gates and gyms.
Good Housekeeping reports a 10.1% Y-o-Y and 8.6% P-o-P increase to retain its position as Britain’s biggest-selling women’s lifestyle magazine, with a combined ABC of 444,941. Launched in 1922, this latest ABC increase is testament to the longevity of the brand and its ability to stay relevant. The Good Housekeeping brand is also thriving across its other platforms which span digital, a portfolio of licensed products and a purpose-built testing facility, cookery school and consumer venue in the form of the Good Housekeeping Institute.
Elle, which unveiled a new direction last month, has increased its combined ABC to 171,874, delivering a 4.7% Y-o-Y and 4.3% P-o-P increase. Harper’s Bazaar posted a 4.4% Y-o-Y and 0.4% P-o-P increase with a combined ABC of 110,710. Both titles have also benefitted from Hearst’s dynamic distribution approach; Elle via fashion and beauty partnerships with brands including Lookfantastic.com, Space NK and Matches.com, and Harper’s Bazaar through partnerships with prestigious cultural organisations such as the V&A, the Royal Academy of Arts and the Victoria Miro Gallery, as well as events including the Chelsea Flower Show, Canary Wharf Weekend Treat and Masterpiece London.
Women’s Health has recorded its eighth successive ABC increase since launch, up 2.8% Y-o-Y and 2.2% P-o-P, with a combined ABC of 128,253. Men’s Health retains its position as the highest-selling paid-for men’s lifestyle title with a combined ABC of 180,082.
Anna Jones, CEO of Hearst Magazines UK, says: “I am thrilled that we have yet again delivered such an outstanding set of ABC results at a time when our strategy is to grow our brands across multiple platforms. I'm also proud that we have the clear market leader in most of our competitive sectors.
“It is extremely encouraging to see that our dynamic new routes to market are working. Cosmopolitan was the first brand to lead this strategy last year, and the brand continues to grow. Whether in print, digital – including the hugely successful Snapchat platform – or through large-scale consumer events, Cosmopolitan can reach young women on a scale that very few brands can. Our clients are using the brand to target the millennial audience, culminating in projects such as The Edge for Estée Lauder.
“These are fantastic results, but they are just one part of Hearst’s strategy – we’re constantly innovating, using a variety of approaches to give our audiences the brilliant and trusted content they want, in ways to suit them.”
Full ABC results for Hearst Magazines UK are listed below:
MONTHLY BRANDS
Asda Good Living: Total combined ABC of 1,969,160 , +6.7% YoY and -3.6% PoP
Cosmopolitan: Total combined ABC of 413,155, +59.9% YoY and+1.9% PoP
Country Living: Total combined ABC of 180,844, +7.1% YoY and +7.7% PoP
Elle: Total combined ABC of 171,874, +4.7% YoY and +4.3% PoP
Elle Decoration: Total combined ABC of 69,510, +4.7% YoY and +3.8% PoP
Esquire: Total combined ABC of 64,712, +14.5% YoY and +10.3% PoP
Good Housekeeping: Total combined ABC of 444,941, +10.1% YoY and+8.6% PoP
Harper’s Bazaar: Total ABC of 110,710, +4.4% YoY and +0.4% PoP
House Beautiful: Total ABC of 115,050, +2.7% YoY and +6.1% PoP
Men’s Health: Total ABC of 180,082, -7.1% YoY and -7.5% PoP
Prima: Total ABC of 258,214, -2.2% YoY and +1.9% PoP
Red: Total ABC of 193,872, +2.7% YoY and +4% PoP
Women’s Health: Total ABC of 128,253, +2.8% YoY and +2.2% PoP
WEEKLY BRANDS
All About Soap: Total ABC of 29,788, -31.2% YoY and -14.1% PoP
Best: Total ABC of 142,850, -16.6% YoY and -13.4% PoP
Inside Soap: Total ABC of 105,342, -15.4% YoY and -10.4% PoP
Real People: Total ABC of 141,421, -9.6% YoY and -9.6% PoP
Reveal: Total ABC of 113,909, -14.4% YoY and -7.4% PoP
Immediate Media Co
Immediate Media Co’s strong performance continues with third successive period of ABC growth, outperforming the market
Immediate Media Co, the special interest content and platform company, has posted a combined print and digital circulation of 1,778,600 for reporting titles, up 5.2% year-on-year.
* Immediate’s ABC audited print circulation is 1,764,361, up 5% year-on-year, on the back of some hugely successful new launches, with 99.5% of its circulation actively purchased.
* Immediate’s ABC audited digital circulation is 14,239, up 43% year-on-year.
* With a total audience of 1.13 million subscribers, the company remains the leading magazine publishing company for subscriptions.
Tom Bureau, CEO of Immediate Media Co, says: “Immediate is experiencing growth across all platforms, exemplified by another great performance by our magazine media brands in the latest ABC audit. Our strategic focus on delivering world-class content to special interest audiences, across a range of platforms, is at the heart of our continued success.
“As demand increases for many of our magazine media brands, our super-engaged audiences are also experiencing our brands in new and innovative ways, from trusting us to introduce them to suppliers through marketplace models to full eCommerce and TV shopping. We reach 18 million consumers every month – and they’re more engaged than ever.”
Highlights for the ABC period Jan-June 2016:
Radio Times
* Radio Times remains the UK’s biggest-selling quality magazine, with a weekly print ABC of 668,526, outperforming the rest of the premium TV listings sector.
* Radio Times retains its position as the most valuable title on the UK newsstand.
* Radio Times is also the UK’s biggest weekly subscription title, with 266,221 subscribers, a 5.1% year-on-year increase as almost 40% of customers are now choosing to develop a long term relationship with the brand.
* Its digital growth continues, with 7.2 million unique users visiting the site in July, up 42% year-on-year.
* Radio Times now has a weekly total brand reach of 3.4m up 13% year-on-year.
BBC Gardeners’ World Magazine
* BBC Gardeners’ World Magazine was up an impressive 15 % period-on-period to 205,479, outperforming the market. The May issue, traditionally Gardeners’ World’s best-selling issue of the year – featuring the annual 2for1 Gardens to Visit card and guide – sold 270,000 copies across all channels, up 1.5% year-on-year, with a 14.6% increase in RSV year-on-year.
* Circulation of its digital edition has increased by 56.6% year-on-year as readers engage with the brand’s content across different platforms.
Youth and Children
* Boosted by launch activity and some outstanding performances by our existing brands, Immediate’s Youth & Children portfolio has experienced a 21% increase year-on-year.
* Lego Ninjago is one of the fastest-growing of all consumer magazines, up 34% year-on-year to 77,879 monthly readers, while Immediate’s latest Lego title, Nexo Knights, debuts at 51,005.
* Girl Talk has had a 27% increase year-on-year, whilst Girl Talk Art shows 5% growth period-on-period.
* CBeebies Art and CBeebies Special both have double-digit year-on-year growth, up 15% and 12% respectively, whilst Top of the Pops Magazine continues to do well with its third consecutive ABC increase, up 2% year-on-year.
Private Eye
Record ABC figure for January to June 2016
230,099 100% actively purchased
The highest figure since 1986 and coinciding with Ian Hislop celebrating 30 years as Editor this autumn.
Editor Ian Hislop commented: “It’s amazing… 30 years ago we had a Conservative female Prime Minister, the Labour party was in a mess and we had a TV star who ended up as the US President – how times have changed!”
Prospect
Prospect keeps on growing
Brexit, leadership contests, the rise of unexpected political leaders - we live in a world full of uncertainty. It is comforting at this time of great change to know that there is something you can rely on. Prospect's circulation just keeps on growing.
Record circulation marks 21st birthday
Today, figures released by the independent Audit Bureau of Circulations (ABC) show that Prospect has achieved a fourth successive circulation increase and a second successive record circulation.
The perfect way to celebrate the magazine's 21st birthday this year, the new total circulation figure of 32,475 is an increase of 1.1 per cent in the first half of 2016, and an increase of 3.3 per cent on the first half of 2015.
Subscriptions up again
Growth has once again been underpinned by strong subscription performance. The total subscription increase in the last six months was 1.8 per cent with growth at 2.9 per cent year-on-year.
Subscription increases on Prospect's audit certificates are becoming as certain as death and taxes.That's four in a row now and the magazine is only going one way - up.
Print subscriptions are particularly strong, showing that quality long-form journalism, afforded the time and space to consider all sides of the argument, is more important than ever in a divided world of soundbites.
As the UK's leading magazine of ideas, Prospect is the perfect guide through times of change for people who want non-partisan writing and to be challenged by what they read.
Whether it is Richard Dawkins on why the EU referendum should never have been called, Mikhail Gorbachev on why democracy can only be good for Russia or Lionel Shriver on the end of gender, Prospect's great writing continues to be rewarded with an ever-growing circulation.
Jay Elwes, Acting Editor, said: "This result is once again fantastic news and shows that Prospect's commitment to dealing with the big issues is being rewarded with an engaged and growing readership. Now, as we head towards Brexit, Prospect is—and will remain—the best way to keep up with the big ideas of our time."
Redan Publishing
Redan's children's magazines riding high in today's ABC results
Redan Publishing’s multi-character children’s magazines have all increased their circulations in the past 6 months. According the ABC results announced today Fun To learn Friends has seen an increase of 19.05% (period on period) to 49,145, Fun To Learn Favourites an increase of 15.16% (p on p) to 35,992 and Sparkle World, an increase of 20.37% (p on p) to 56,265, making it the best-selling multi-character title for primary girls and putting it in the No 2 position ahead of titles like Disney Princess, Lego Friends and Barbie in the Primary Girls sector.
We are also celebrating the continued success of our Peppa Pig titles with Fun To Learn Peppa Pig Bag-O-Fun posting an ABC of 72,973 putting it at No 1 in the pre-school chart and Fun To Learn Peppa Pig posting an ABC of 71,938 putting it at No 2.
As we all know the official ABC charts are hugely important for licensing agents, advertisers and PR companies when considering their publishing and print media partners. This latest set of results continues to put Redan titles right up there when it comes to choosing the strongest magazine publishing partner for pre-school and primary girls brands.
Shortlist Media
* ShortList’s new ABC of 505,876 represents 34.9% of the total men’s lifestyle sector
* Stylist’s new ABC of 404,408 gives it 23.1% of the total women’s lifestyle sector
ShortList announces a new ABC of 505,876 for the period January to June 2016. This is a positive variance of 0.06% on the July to December 2015 period and up 0.7% year on year. Stylist reports a January to July 2016 ABC of 404,408, which is 0.1% up on the six months prior and 0.3% up on the same period last year. These new figures reflect continued growth in demand from both of the UK’s leading freemium print brands.
The new ABC result means that ShortList magazine remains, once again, number one in its sector capturing 34.9% of the men’s market and the most powerful way of reaching professional, urban men every week. A market share of 23.1% for Stylist reinforces the magazine’s brand strength in the upmarket women’s sector. This is represented in the tables above. Shortlist Media’s titles are the UK’s only freemium titles to be distributed by hand merchandisers nationwide – in 9 major UK cities – and through a direct network into workplaces, retailers and airport lounges.
Multi-award winning journalism from the editorial teams on ShortList and Stylist is also now available on numerous platforms:
* On the web: Stylist.co.uk averaged 892k UK unique users per month over the last 6 months with 761k in July, an increase of 32% year on year. Globally Stylist.co.uk averaged 1.88m unique users per month over the last 6 months and had 1.35m unique users in July, an 8% increase year on year. ShortList.com averaged 548k UK unique users per month over the last 6 months and had 521k in July, up 9% year on year. Globally ShortList.com averaged 1.99m per month global unique users over the last 6 months and had 2.14m unique users in July, up 26% year on year.
* By email: ShortList’s daily email Mr Hyde has grown its active readership to 90,000 affluent urban men and Stylist’s daily email Emerald Street has expanded its reach to more than 150,000 engaged, active professional women readers. Both are number one in their markets.
* At live events: In the period, both ShortList and Stylist successfully hosted very large-scale events. Thursday 13 October sees the opening of the second Stylist Live event at the Business Design Centre in Islington. In 2015, over 13,000 women came through its doors and this year promises to be bigger and better, with even more great brands taking part including: Chambord, Dyson, Not On The High Street and Urban Decay.
* Internationally: Stylist is published every week in France with more than 400,000 copies distributed in Paris and 8 other major cities. Stylist Arabia, distributed in the Middle East, will celebrate its second birthday in September. The Arabian edition of ShortList magazine launched in October 2015 to considerable acclaim.
Shortlist Media CEO Mike Soutar says: “These results on ABC day show the enduring strength of both ShortList and Stylist across all platforms and are a testament to the talent of our editorial teams and the tenacity and wit of our commercial, publishing and technical teams. In particular I'd like to highlight the brilliant work of our distribution division – in a competitive market we remain the only freemium publisher to distribute by hand outside of London and our success is tribute to the 600+ merchandisers who turn out for us every single week in 9 cities across the UK, the regional distribution operations they work for and our own highly skilled internal team. Hats off to them.”
Slimming World
Slimming World magazine hits another milestone with latest ABCs
Slimming World magazine is celebrating yet another big achievement, following the announcement of the new ABC (Audit Bureau of Circulations) figures.
Already this year the magazine has welcomed new Editor Sara Ward and collected the title of Customer Magazine of the Year at the Professional Publishers Association (PPA) Awards.
The new figures show an increase in the magazine’s digital and print circulation by 14.2% year on year, meaning it now boasts a readership of 628,369 for January to July 2016. Slimming World magazine continues to be fourth in the actively purchased magazine charts and these latest figures demonstrate an incredible 10 years of consecutive year on year growth.
Elise Wells, who joined the magazine in 2007 and has recently been promoted to Editor-in-Chief, says: “As a team, we never take circulation for granted and that’s why we always strive to push ourselves to create fresh and inspiring content that resonates with our readers. To see our circulation figures rise once again is testament to that hard work. I’m so incredibly proud of the team, and thrilled that more and more people are using the magazine to support and motivate them throughout their weight-loss journeys.
“This year has already been a hugely successful one for Slimming World magazine. In February we reached our highest-ever ABCs, which we have now topped! In March we welcomed a fantastic new Editor in Sara Ward, who spent 14 years in London at best-selling magazines including Take a Break and That’s Life, and then last month we took home the award for Customer Magazine of the Year 2016. Today’s figures are the icing on the cake.
“We love hearing from readers that the magazine helps them to achieve their weight-loss goals – whether it be thanks to reading an inspiring slimming story, trying a new healthy recipe or being motivated by a practical or psychological feature. And, in turn, our readers are supporting us in achieving these incredible milestones ourselves, which is a very special feeling.”
Slimming World magazine has gone from strength to strength since Elise took the editorship nine years ago – with circulation increasing by 146.2% during her time at the helm. Following Sara’s appointment earlier this year Elise has now been promoted to Editor-in-Chief and is working on exciting plans for the future, including taking Slimming World magazine to audiences outside of the UK.
Time Inc. UK
Time Inc. UK brands ignite consumers’ passions across platforms and through experiences
Commenting on the latest set of results (January to June 2016) from the Audit Bureau of Circulations, Marcus Rich, CEO Time Inc. UK, says: “Our brands and content continue to delight our audiences and connect our consumers to their passions. This ABC period we are once again celebrating success in our market-leading home interest portfolio with Ideal Home posting period-on-period and year-on-year print and digital growth. The portfolio goes from strength-to-strength on the UK newsstand with Livingetc and 25 Beautiful Homes both delivering growth on the year and the period, and Homes & Gardens celebrating a year-on-year uplift in sales.
“We are also seeing continued resilience within our TV portfolio along with market beating performances in our women’s lifestyle weeklies Woman, Woman’s Own and Woman’s Weekly, and our real life titles Chat and Pick Me Up.
“NME has increased its distribution, posting an ABC of 308,606, a new life-time record for the brand, demonstrating that the new targeted free distribution strategy is delivering. This period we further increased NME’s reach by adding distribution at 17 large-capacity live events and announced targeted distribution at travel hot-spots for 10 UK festivals, a strategy that’s already started to pay off.
“We have also responded to consumer appetite for seasonal and souvenir magazines by launching a number of special issues including: The Craft Network; Uncut History of Rock; commemorative Jubilee issues for Woman’s Weekly and Horse & Hound; as well as Vlog Squad which taps into interest in YouTube and vlogging celebrities; and The Tour, a Tour de France special from Cycling Weekly. All were well received by their audiences.
“Our reach continues to grow and consumers interact with our brands across multiple platforms more than a quarter of a billion times a year. We continue to explore and experiment with new opportunities on digital and social platforms including Facebook Live, Snapchat and 360 videos. Native also continues to be a growth area for our advertising team and we have run campaigns for a number of brands, the most notable being Adidas in NME.
“The radical transformation and expansion of Time Inc. UK continues with the launch of our strategic partnership with Ocado - Fabled by Marie Claire - a unique beauty and wellness destination that opened its doors yesterday. In July we also acquired Collective UK, a leading provider of premium digital creative advertising solutions. Through this combination of innovation in our core business, organic growth, strategic partnerships and business acquisitions, Time Inc. UK has evolved into modern media business and we are excited about what the next six months has in store.”
