Founded 63 years ago, Angling Times is the longest-running specialist consumer publication in the UK, says Bauer Media. These changes have been a direct result of research by Bauer Media, looking at how different audiences respond to different layouts.
According to the publishers, audience research has shown the new format has been received positively – with 84% of surveyed readers preferring the change. This is because it is more convenient for anglers in terms of portability and delivers a better reading experience – therefore providing readers with better value for money.
Bauer Media first successfully tested this with Garden News which changed from a tabloid format to A4 in 2013. It has proved that considered product change can reinvigorate newsstand sales, says Bauer.
Rob Munro-Hall, Group Managing Director Bauer Magazine Media, said: “Angling Times is Bauer Media’s oldest magazine with 63 years of heritage behind it. From our research and long-standing relationship with the title’s audience, we know what the market wants. We know that magazines are still viewed as a trusted source, with the Angling Times as the go-to source for anglers. The title continues to innovate with an evolving format to ensure it remains at the centre of the fishing community.”
