The APA says: “Content - currently one of the most powerful, but terrifying words in the marketers vernacular. What is it? Why is it so important? How do you control it? Where do you get it from? How do you use content to engage consumers?
At the International Content Summit, the world's leading conference on branded editorial content, APA brings together the leading lights of the content world. With top level insight from international marketers, media leaders and content-makers, which will include David Seers (COI), Ben Hammersley (Wired Magazine), Julia Hobsbawn (CEO Editorial Intelligence), Julie Meyer (CEO Ariande Capital), Lorna Tiblian (Numis Securities), James Pimental Pinteo (Agency Mobile), and Susan Aubrey-Cound (M&S). The event will leave you with a thorough understanding of content and how it can transform your brand irrespective of channel.
With an engaging and interactive format comprising roundtables, panel discussions, debates and Q&A sessions, this one-day summit will leave both marketers and agency professionals with insight and solutions on how to use content to drive sales. This is a must have for anyone looking to use branded contact as part of their marketing solution
Key sessions include:
1. Future of content for brands
2. What consumers want and how they want it
3. The future of advertising
4. Content and distribution
5. Cross media content and driving brand sales
The Summit will be followed in the evening by the APA International Customer Publishing Awards, which recognises excellence in editorialised branded content. This year marks the second year the awards are open to international and non-APA member entries following the huge success of the awards last year.
For the latest information on the APA Content Summit 2010 and the APA International Customer Publishing Awards, please contact Julia Hutchison (pictured), COO, APA on julia.hutchison@apa.co.uk. The latest updates can also be found by following @Content2010 on Twitter. The dedicated website www.content2010.co.uk, launches at the end of June.”
