SHOP showcases Ocado’s extensive new lines, as well as its ranges and services.
The first issue of SHOP features wine reviews from Guy Woodward, cupcake decorating tips from Alison Cork and a quick food Q&A with Lawrence Dallaglio.
It also contains recipes, vouchers and product reviews.
Distribution into shopping bags starts this week, and the frequency will be seasonal to coincide with key family dates such as Easter, Back to School and Christmas.
SHOP is the second launch for Ocado by August, following the success of This Magazine which gives customers ideas and inspiration on how to spend that valuable time they’ve saved by shopping online.
Jason Gissing, Ocado co-founder, comments: “Our fresh new magazine is your shortcut to all that is hot, happening and here at Ocado HQ, from the best to the beautiful to the budget. We are delighted to be working with August Media again on this project. They just get us.”
Mark Lonergan, Managing Director at August Media, comments: “SHOP and This Magazine have very different objectives but both have the spirit of Ocado which means we can challenge the conventions of retail magazines.”
