The bespoke campaign will appear across the influential multiplatform heat brand - in print, online and on radio - with branded content also running on 4Music, Smash Hits and The Box.
The deal was devised created and brokered between Fox, Vizeum and Bauer Access. The campaign kicks off from the end of March.
The creative centres on an original, fun and engaging campaign based around taking Glee-CSE's featuring a cast of heat staffers. The execution will be integrated across all platforms driving consumers online to heatworld which will house the heat Glee-CSE tests.
The heat brand will also benefit from Glee editorial exclusives and first-look content throughout the period of commercial activity.
Krissie Ford, Head of Film, commented: "The heat audience form a huge part of the core fan-base, and we were keen to deliver an exceptional, innovative and cut-through campaign in line with heat's inimitable tone and sense of humour. The result is a tongue-in-cheek way of testing fans knowledge and graduating in their favourite subject - Glee."
Emma Kozub, Vizeum Creative Solutions Manager commented: "This has been a unique collaboration with Bauer Access and heat resulting in a truly integrated, original and creative way to connect and interact with Glee fans and drive awareness of the Season 2 DVD releases."
