The brand will deliver a best-in-class social and community strategy through the publisher’s acute understanding of this valuable audience, says Bauer Media.
Delivering a distinct mix of tailored content that mirrors her behaviour 24/7 www.thedebrief.co.uk consists of five content pillars; People, Life, Getting Ready, Sex and In/Out. The Debrief provides relevant content at the right time, through the right channels and has a distinct and authentic tone that speaks to this girl in her language.
Bacardi and H&M are launch partners, investing in branded content with tailored campaigns that utilise The Debrief’s unique ability to execute targeted native campaigns.
The brand will, continues Bauer, offer innovative native advertising solutions across all channels enabling commercial partners to speak directly to the consumer in an authentic, meaningful way.
Ulrika Miller, Marketing Manager of H&M said: “We’re really excited to be working with The Debrief, targeting our 20 something audience with relevant and engaging content. H&M always aims to interact with our consumers in innovative and unique ways and this partnership perfectly enables us to continue to do that.”
Bauer Media is backing the launch with an extensive digital marketing campaign that uses The Debrief’s content across its owned, earned and paid-for channels. Creative agency Gravity Road has developed the advertising executions, with all creative informed by The Debrief’s content pillars.
Hattie Brett leads a team of 11 content creators committed to writing and commissioning content designed to be sharable and available 24/7 including New York based Editor Fiona Byrne who will publish live content overnight. The Debrief will be headed up by Publisher Lauren Holleyoake.
Paul Keenan, Chief Executive of Bauer Media commented: “We’re hugely excited about the launch of The Debrief. We believe it is genuinely different and will engage and resonate with this influential audience. We are also delighted that brand partners of the calibre of Bacardi and H&M share our vision for connecting with this audience in a new and unique way.”
