Bloomberg believes that native apps across mobile and connected devices are essential to a successful future in publishing, which is why it is investing in a new slate of apps to serve its audience of global business professionals.
There are a number of reasons why it is taking this strategic approach – not the least of which, is that according to a recent study, mobile users are now spending 90% of their time in apps. It has also seen with its users that in-app digital engagement outpaces the mobile web by a 7:1 ratio.
Bloomberg is both buoyed – and challenged – by the fact that since 2014, the number of apps reaching 5 million + users has grown by 40%. This is the future of digital engagement, says Bloomberg.
Apps provide users with a deeper, data-driven, personal, and seamless cross-platform experience, which in turn allows publishers to have a far greater relationship with its users. And so Bloomberg has set out to create a mobile experience that is essential, delightful, fast, smart, and simple to use – attributes of many of today’s most successful apps.
The new app includes a streamlined, fast, clean, modern design across text, video, audio - and personalised to meet the needs of each individual. New features include:
* Personalised, regionalised, and dayparted content: dedicated editorial team curating news to reflect the time of day (mornings/afternoons) no matter where are users are in the world. It has built an algorithm that will provide regionalised content for executives in all regions of the world.
* Enhanced video experience that brings the second screen to life: it has created a new video experience where users can pop into live TV or add shows/content to playlists for on demand viewing
* A continuous, cross-platform experience: Users will be able to experience content that originates on all of Bloomberg’s platforms: digital, TV, video, radio, print and live events. Content adapts and gets smarter on each visit, says Bloomberg.
Ultimately, Bloomberg’s goal is for its new flagship app to be an essential part of our users’ daily routine and the centrepiece of its digital relationship with Bloomberg Media.
