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BlueToad announces strategic partnership with Omeda

BlueToad, a content delivery platform, yesterday announced it has acquired Omeda’s Mozaic digital edition customer base, allowing the audience management company to focus on its core business.

BlueToad announces strategic partnership with Omeda
Paul DeHart: “This partnership with Omeda makes total sense for both companies.”

BlueToad and Omeda have previously worked together with mutual customers and collaborated on certain audience management integrations, making this strategic partnership the obvious next step in the relationship, say the companies.

Mozaic customers will now receive digital magazine editions from BlueToad, which says it is committed to meeting the evolving content expectations of publishers and their readers.

“This partnership with Omeda makes total sense for both companies. Omeda can continue to grow its powerful audience management tools, while trusting BlueToad with the digital publishing needs of their customers,” said BlueToad CEO, Paul DeHart. “And we can work together to make sure we have integrated offerings that can meet the complex needs of today’s professional publisher.”

The BlueToad platform was, says the company, developed to handle the diverse needs of the publishing and media industry and focuses on emerging technologies like mobile editions, responsive web content, audio articles and topical content offerings.

“After working with BlueToad and reviewing their robust platform, we knew it was the right choice for our Mozaic clients,” said James Capo, COO at Omeda. “This partnership will strengthen our synergy with BlueToad and offer our customers the best opportunities for both audience management and content delivery.”

You can find out more about BlueToad in our Publishing Services Directory.

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