This is the first time Boots UK has joined forces with fashion and beauty title, Style, for what the publishers hope will be the biggest awards yet.
A standalone content site called The Style Beauty Awards, which is available to Sunday Times members and non-members, will be created to host rich, engaging content, along with a voting metric powered by Feefo. The voting for the awards will open on Sunday 3rd April and will last six weeks, supported by editorial features each week within Style Magazine.
Following the awards ceremony on the 27th May 2016, Boots UK will launch dedicated pages on boots.com which will feature further customer engaging content, giving the winning beauty products extra publicity and longevity from the awards.
Helen Jeremiah, Head of Marketing, Boots UK, “We are excited to be in partnership with The Sunday Times Style on their annual Beauty Awards. All women’s makeup bags are different, but the one thing they have in common is the sheer range of brands contained within them. Boots UK understands this, and meeting all of women’s beauty needs is at the heart of everything we do so celebrating the best of beauty products, and helping women in their beauty choices, makes The Style Beauty Awards a natural fit for us.”
Sarah Jossel, Style Beauty Editor comments: “Style further cements its reputation as the authority on all things beauty with our annual Beauty Awards 2016. This year, we’re proud to be partnered with Boots UK, a perfect fit with the best fashion and beauty supplement in the UK. We have also added even more reader-voted categories, with a whopping 19 in total, ranging from skincare to hair heroes.”
Newly appointed, Beauty and CPG Category Director News UK, Matt Swarbrick comments “With Style’s dedication to beauty and wealth of editorial talent, our ambition was to make the 2016 Beauty Awards the biggest year yet. Our partnership with Boots UK has enabled us to realise this, giving the partnership increased scale and credibility.
“Working closely with Boots UK we have developed a campaign that engages our readers, across all touch points, whilst maximising exposure for the shortlisted products with a dedicated Style Beauty Awards hub."
