The site, www.campaignjapan.com, will provide a mix of news, analysis and opinions, case studies and work—including content created in Japan and content translated from Campaign's global network.
David Blecken, Executive Editor, Campaign Asia-Pacific–Japan, will lead Japan coverage from Tokyo and curate the Japanese-language site. In addition, he will provide enhanced coverage of Japan in English, for Campaign Asia-Pacific and the rest of the Campaign global network.
As Japan continues to evolve, many Japanese marketers are keen to develop their careers not just domestically, but on a global scale. Japanese brands are approaching the world with new energy, while international brands and service providers are also seeing renewed potential for business in Japan, says Haymarket.
Campaign Japan’s goal is to look at Japan not in isolation, but in a global context, bringing an independent perspective to some of the most interesting aspects of Japanese marketing. At the same time the site aims to present professionals in Japan with the most relevant information and insights from the rest of Asia, the US and Europe.
David Blecken said: “As the only international marketing industry publication to produce original, bilingual content from Tokyo, we aim to support the industry by looking at it in a new light and presenting it to the world. We hope to inform, but also inspire new thinking."
