The revamp of the digital platform will be supported by the launch of a humorous digital ad campaign called ‘Proud Parents’, created in association with adam&eveDDB, ahead of the launch of the new-look expanded Campaign magazine this Friday (13th May).
With a fresh look and clearer navigation, the new website will bring traditional and new disciplines closer, while striving to inform, inspire and entertain the whole community in equal measures. There are already more stories and more voices on the site, with plenty still to come, says Haymarket.
With coverage on the latest developments in tech-powered creativity stretching from San Francisco to Shanghai, Campaignlive.co.uk aims to become the UK’s largest editorial resource of news and expert analysis for the new breed of professionals deploying creativity, technology and data to captivate consumers – the UK site will form part of an integrated network of eight Campaign sites around the world.
To bolster the launch of the new website, Haymarket Media Group collaborated with creative agency adam&eveDDB, to create and execute a humorous digital ad campaign ‘Proud Parents’. Championing the new breed of disruptive creatives and marketers, and emphasizing Campaign’s role in nurturing the creative community, the ad features five ‘Proud Parents’:
* Craig Inglis, marketing director John Lewis, and Ben Priest, executive creative director adam&eveDDB
* Dan Brooke, chief marketing and communications officer, Channel 4 and Chris Bovill and John Allison, joint head of 4Creative;
* Simon Daglish, group commercial director ITV and Jenny Biggam, founder The7Stars;
* Nina Bibby, marketing and consumer director 02 and Darren Bailes, executive creative director VCCP
* Claire Beale, Campaign’s global editor in chief and UK editor Rachel Barnes
Claire Beale, global editor in chief, Campaign, said: “Campaign is championing the new breed of creative brand-builder, the people who believe that bold, innovative, creative thinking is a fundamental driver of business growth. We’ve designed the new Campaign to showcase this exciting, fluid and fast-changing creative landscape."
Adrian Barrick, global brand director, Campaign, said: “What unites the new breed of marketers is an open mindset and understanding that, however smart you are, you can’t succeed alone. The best possible creative ideas, tools and experiences to attract consumers can only be reached by working collaboratively on different channels and by considering different perspectives. The new Campaign model will provide just that: a creative inspiration for everyone in our industry, information that goes beyond one’s own nose and that will be able to embrace new ideas, technology and tools to drive business growth.”
