Following the launch of its new website on Monday 9th May, the new magazine is designed to complement content on Campaign’s digital and social platforms
The first bumper issue features an exclusive lead story on David Cameron turning to veteran troubleshooting creative agency M&C Saatchi to bolster the pro-EU campaign, as well as another exclusive on Facebook being poised to overtake Channel 4 and Sky to become Britain's third largest media owner by ad sales.
According to Haymarket, the expanded magazine will provide a challenging and thought-provoking take on the week’s events, while striving to inform, inspire and entertain the whole marketing, advertising and media communities in equal measures. The new editorial will also take a stand against the slew of mediocre advertising that is turning consumers away and hindering the reputation of the whole industry.
As it seeks to champion the new breed of creative brand builder, the new Campaign magazine will introduce more new voices in the coming weeks, alongside familiar names such as Unilever's Keith Weed and O2's Nina Bibby.
To bolster the launch of the new magazine, Haymarket Media Group collaborated with creative agency adam&eveDDB, to create and execute a humorous digital ad campaign ‘Proud Parents’, which went live at the start of last week. To emphasize Campaign’s role in nurturing the creative community, the ad features five ‘Proud Parents’:
* Craig Inglis, marketing director John Lewis, and Ben Priest, executive creative director adam&eveDDB
* Dan Brooke, chief marketing and communications officer, Channel 4 and Chris Bovill and John Allison, joint head of 4Creative;
* Simon Daglish, group commercial director ITV and Jenny Biggam, founder The7Stars;
* Nina Bibby, marketing and consumer director 02 and Darren Bailes, executive creative director VCCP
* Claire Beale, Campaign’s global editor in chief and UK editor Rachel Barnes
Claire Beale, global editor in chief, Campaign, said: “The new Campaign magazine will better reflect the seismic shifts currently taking place in the industry while continuing to showcase some of the most bold and innovative creative work. In an extremely fluid and rapidly changing media landscape, Campaign will be offering the most forward-thinking insights and analysis that can inspire and help the creative community to drive business growth.”
Adrian Barrick, global brand director, Campaign, said: “The new magazine along with the freshly redesigned website seek to energise and entertain the whole marketing, advertising and media communities. Both the new look and editorial style respond to the need of the new breed of professionals who are reshaping the creative industry.”
With Campaign as the lead brand, audiences will receive ideas and inspiration from the seven sister sites, giving coverage from San Francisco to Shanghai.
